Under the Radar: How is visual search and discovery platform Pinterest intending to close the monetisation gap in Asia and how is it utilising AI to optimise advertising reach?

25 min · 20. juli 2026

Billede af episoden Under the Radar: How is visual search and discovery platform Pinterest intending to close the monetisation gap in Asia and how is it utilising AI to optimise advertising reach?

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Remember the time when we would scour through magazines and newspaper articles to cut out photos and design ideas to paste on your scrapbooks for an art project? Well, we might not do that physically these days, but millions of us still do so digitally through a platform called Pinterest. And yes, that is the company that we’re going to talk to today. Founded in 2010, Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop for products. Unlike traditional social media of its time, the San Francisco headquartered company began as a digital pinboard and was focused on helping users find the inspiration they need to lead the life they love. This positions Pinterest as a high-intent platform where users arrive not just to browse, but with a purpose. Users sit closer to the moment of decision making, where inspiration can turn into action and commerce. Today, Pinterest sees 1.5 billion pins saved every week, with over half of the users thinking of the platform as a place to shop. In May 2026, the firm reported FY2026 Q1 revenue of US$1.008 billion, up 18 per cent on a yearly basis. Pinterest also saw its tenth consecutive quarter of double-digit user growth with its base of global monthly active users reaching 631 million, an 11 per cent increase over the previous year. But what is the firm’s assessment of its latest performance as major retailers and advertisers in the US grapple with tariffs? Meanwhile, the firm continues to see revenue driven by the US and Canada even with a growing user base in Asia. So how far is Asia an undertapped market for the firm and what is the company doing to close the monetisation gap? Also – the firm is also doubling down on AI-driven platform improvements, but what does this mean in more granular terms, and how will AI help the firm optimise advertising reach and consequently its top and bottom lines? On Under the Radar, Money Matters’ finance presenter Chua Tian Tian posed these questions to Martin Machinandiarena, Managing Director, Channel Sales, Pinterest. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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Under the Radar: How is visual search and discovery platform Pinterest intending to close the monetisation gap in Asia and how is it utilising AI to optimise advertising reach?

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