Diana Garcia on Building a Private Practice: mindset shifts, money, and imposter syndrome

Charlie Felker on Moving Home Service Phone Systems to AI Without Breaking Operations

In this episode, entrepreneur and Army veteran Charlie Felker shares his journey from serving in the U.S. Army and completing multiple combat deployments to building and selling home service businesses. Charlie discusses how lessons learned from operating those companies led him to launch Free2Grow, a business focused on helping home service companies improve customer service operations. The conversation explores the rapid evolution of AI-powered customer service, the challenges of scaling human call centers, and why AI voice assistants are becoming a practical solution for HVAC, plumbing, lawn care, and other home service businesses. Charlie explains the company's recent pivot to AI, the realities of adoption, lessons learned during the transition, and how automation is reshaping customer interactions, operational efficiency, and business growth in the home services industry. Takeaways * Charlie Felker served in the U.S. Army, including four combat deployments to Afghanistan, before becoming an entrepreneur. * He built and later sold two aging-in-place home service businesses, which provided the foundation for his current venture. * Free2Grow originally provided outsourced customer service representatives for home service companies. * Scaling human customer service teams proved difficult due to hiring, turnover, training, and seasonal demand fluctuations. * Advances in AI voice technology prompted the company to pivot from human CSRs to AI-powered customer service solutions. * Many smaller home service companies are adopting AI quickly because it offers 24/7 availability and lower operating costs. * Larger HVAC and plumbing businesses are often starting with after-hours and overflow call handling as a way to test AI adoption. * AI booking rates are approaching levels that make them competitive with human agents for many customer interactions. * Successful AI deployment requires customized workflows, scheduling logic, business rules, and CRM integrations tailored to each company. * Charlie believes business owners should focus resources on core strengths and outsource non-core functions to improve profitability and scalability. Today's guest, Charlie Felker, can be found at: Website: https://www.free-2-grow.com/ Your host, Scott Turman, can be found online at: Website: https://scottturman.com/, https://brightray.com/ LinkedIn: https://www.linkedin.com/in/scottturman/ IMDb: https://www.imdb.com/name/nm14602682/ Keywords Artificial Intelligence, AI Voice Assistants, Customer Service Automation, Home Services, HVAC, Plumbing, Lawn Care, Call Centers, Customer Service Representatives, Outsourcing, Business Scaling, Entrepreneurship, Small Business Operations, Workflow Automation, CRM Integration, Voice AI, Appointment Booking, Dispatching, Operational Efficiency, Business Growth, Private Equity, Franchises, Automation Technology, AI Adoption, Home Service Industry, Scheduling Systems, Virtual Assistants, Cost Reduction, Service Businesses, Digital Transformation

Diana Garcia on Building a Private Practice: mindset shifts, money, and imposter syndrome

In this episode, licensed therapist and coach Diana M. Garcia shares her journey from community mental health and university counseling into private practice and entrepreneurship. She discusses the realities of building a therapy business during the pandemic, the emotional challenges of running a practice, and the mindset shifts required to move from clinician to business owner. Diana also explains Acceptance and Commitment Therapy, or ACT, and how it helps people manage negative thoughts, build psychological flexibility, and take value-driven action. The conversation explores coaching, imposter syndrome, women in leadership, marketing strategies for therapists, the rise of online therapy and AI tools, and the future of mental health services in a rapidly changing industry. Takeaways * Diana M. Garcia transitioned into full-time private practice after learning her university role would end during the pandemic. * Therapists are trained clinically, but often receive little education on running a business. * Building a private practice requires emotional resilience, especially when dealing with uncertainty and financial pressure. * Imposter syndrome is common for therapists entering entrepreneurship and leadership roles. * Acceptance and Commitment Therapy, or ACT, focuses on psychological flexibility, mindfulness, and value-driven behavior. * Diana works primarily with stressed millennials, couples, and first and second generation women in leadership or entrepreneurship. * Many women struggle with confidence despite being highly qualified, while men often project confidence more easily. * Word-of-mouth referrals, SEO, YouTube content, and relationship-building have been key marketing tools in her business growth. * Writing a book required strict discipline, consistent deadlines, and long-term commitment outside of client work. * Diana believes AI and technology will continue shaping mental health care, but human empathy and connection cannot be replaced. Today's guest, Diana M. Garcia, can be found at: Website: https://nurturingwellnesscollective.com/, https://nurturingmindscounseling.com/ Youtube: https://www.youtube.com/@Iamdianamgarcia Your host, Scott Turman, can be found online at: Website: https://scottturman.com/, https://brightray.com/ LinkedIn: https://www.linkedin.com/in/scottturman/ IMDb: https://www.imdb.com/name/nm14602682/ Keywords therapy, private practice, entrepreneurship, mental health, ACT therapy, acceptance and commitment therapy, coaching, couples therapy, millennials, imposter syndrome, women in leadership, confidence, mindset, business ownership, therapist marketing, SEO, YouTube marketing, emotional resilience, psychological flexibility, negative thoughts, behavioral therapy, coaching industry, online therapy, AI therapy, mental health apps, therapist burnout, self-pay therapy, networking, growth mindset, women entrepreneurs, Hispanic professionals, emotional intelligence, communication skills, boundaries, relationships, mindfulness, value-driven action, coaching business, therapy business, mental health industry

How Benjamin Schieken Built Fincast to Level the Playing Field for Home Loan Borrowers

In this episode, Benjamin Schieken, founder and CEO of Fincast, explains how his company is changing the mortgage shopping process through AI and competitive lending technology. He shares how traditional loan shopping creates friction for borrowers and limits visibility across lenders, often leading consumers to overpay on one of the largest financial decisions of their lives. Benjamin discusses how Fincast helps borrowers compare real mortgage offers without spam calls or repeated applications, while also creating better access for smaller lenders that struggle to compete with large institutions. The conversation also covers Benjamin’s journey from SaaS founder to fintech entrepreneur, lessons learned from failed ventures, the importance of trust in fintech branding, and his long-term vision to bring offline financial shopping behaviors into a transparent digital marketplace. Takeaways * Fincast is an AI-powered mortgage shopping platform designed to help borrowers find better loan offers. * The platform starts with a borrower’s existing loan estimate rather than requiring multiple new applications. * Mortgage loan estimates became standardized by the CFPB in 2016 to support easier comparison shopping. * Traditional mortgage shopping is time-consuming, while comparison websites often overwhelm users with calls and emails. * Fincast anonymizes and shops mortgage offers across a lender network to reduce friction and protect borrower privacy. * According to Benjamin, 73% of borrowers who use Fincast find a better mortgage deal. * Smaller lenders often offer strong pricing and service but struggle to compete with the marketing budgets of large lenders. * Benjamin’s motivation for building Fincast came from a desire to create technology that positively impacts consumers directly. * The company plans to expand beyond mortgages into other financial products such as auto loans and SBA loans. * Trust, education, and transparency are central to the company’s branding and long-term growth strategy. Today's guest, Benjamin Schieken, can be found at: Website: https://www.gofincast.com/ LinkedIn: https://www.linkedin.com/in/benjamin-schieken/ Your host, Scott Turman, can be found online at: Website: https://scottturman.com/, https://brightray.com/ LinkedIn: https://www.linkedin.com/in/scottturman/ IMDb: https://www.imdb.com/name/nm14602682/ Keywords mortgage loans, mortgage shopping, fintech, AI lending, loan estimates, CFPB, consumer finance, refinancing, home buying, lenders, mortgage marketplace, loan comparison, interest rates, borrower savings, financial technology, loan origination, mortgage rates, lending ecosystem, mortgage refinancing, SaaS, startup growth, fintech branding, mortgage automation, competitive lending, mortgage transparency, lending intelligence, home financing, digital marketplace, consumer lending, financial products, mortgage offers, loan shopping, mortgage technology, borrower privacy, financial transparency, mortgage innovation, fintech startup, lending platform, real estate finance, personal finance

Maggie Segrich on Building a Coworking Space for Women, LGBTQ+ Folks, and Creatives

In this episode, Maggie Segrich shares the story behind building Texas’s only coworking space designed for women, communities of color, and the LGBTQ community. She discusses her path from jewelry designer and chamber founder to coworking entrepreneur, and explains how the business evolved from a small leased space into a 21,000-square-foot operation in Houston. The conversation covers the realities of scaling a physical business during COVID, managing construction delays and supply chain issues, building a referral-driven company, and creating flexible workspaces that adapt to modern business needs. Maggie also talks about leadership, resilience, community-driven growth, and the future of inclusive coworking across Texas. Takeaways * Maggie Segrich operates Texas’s only coworking space focused on women, communities of color, and the LGBTQ community. * The business started after Maggie struggled to find a creative workspace in Houston for her jewelry company. * The original coworking location opened in Montrose before expanding into a much larger Midtown space. * COVID nearly forced the company to close after losing all clients within six weeks of opening. * A conversation about “being allowed to quit” helped Maggie recommit to the business instead of walking away. * The company scaled from 2,000 square feet to 21,000 square feet through phased expansion. * Supply chain problems during construction created major delays, including missing doors and air conditioning materials. * Flexibility is central to the business model, with clients able to rent offices for hours, weeks, or long-term use. * The coworking space offers services beyond desks, including mailing addresses, conference rooms, showers, legal resources, and event spaces. * Nearly all business growth now comes through referrals rather than paid advertising. Today's guest, Maggie Segrich, can be found at: Company Website: https://seshcoworking.com/ LinkedIn: https://www.linkedin.com/in/maggie-segrich/ Your host, Scott Turman, can be found online at: Website: https://scottturman.com/, https://brightray.com/ LinkedIn: https://www.linkedin.com/in/scottturman/ IMDb: https://www.imdb.com/name/nm14602682/ Keywords coworking space, entrepreneurship, Houston business, inclusive workplaces, women entrepreneurs, LGBTQ business community, communities of color, flexible office space, coworking industry, startup growth, commercial real estate, remote work, business resilience, COVID business recovery, referral marketing, Stripe billing, office rentals, community building, women-owned business, Midtown Houston, networking, nonprofit support, creative entrepreneurs, business operations, scaling a business

Lee Norwood on College Sharks: Making College Search Easier and Paying Less for College

In this episode, Lee Norwood shares how she built a successful college consulting business focused on helping families navigate the complex college admissions process while avoiding full tuition costs whenever possible. She explains the challenges students and parents face with college applications, financial aid, Common App, and school selection, especially for first-generation families and students without access to strong school counseling support. Lee also discusses her entrepreneurial journey from pharmaceutical sales into education consulting, the importance of mentorship and networking, and how she created College Sharks, a scalable online platform designed to make expert college admissions guidance more affordable and accessible for families nationwide. Takeaways * Many high school counselors are overloaded, leaving students without enough personalized college guidance. * Families should start college visits early to help students understand different campus environments and preferences. * College pricing is often negotiable through scholarships, merit aid, and strategic planning. * First-generation students and families without college experience face added challenges during admissions. * The Common App simplifies applications but also encourages students to apply to too many schools. * Successful college consulting requires both admissions knowledge and an understanding of student personality and goals. * Lee transitioned from pharmaceutical sales into entrepreneurship through networking and mentorship. * Buying an existing business gave Lee a foundation of reputation, systems, and client trust. * College Sharks was created to scale expert college admissions advice at a lower price point through structured video lessons and workbooks. * Lee believes entrepreneurship requires self-motivation, adaptability, and a willingness to solve scaling problems creatively. Today's guest, Lee Norwood, can be found at: LinkedIn: https://www.linkedin.com/in/leenorwood/ Your host, Scott Turman, can be found online at: Website: https://scottturman.com/, https://brightray.com/ LinkedIn: https://www.linkedin.com/in/scottturman/ IMDb: https://www.imdb.com/name/nm14602682/ Keywords college admissions, college consulting, Common App, college applications, financial aid, scholarships, college tours, higher education, first-generation students, entrepreneurship, mentoring, networking, educational consulting, college essays, merit aid, student counseling, homeschool families, college planning, admissions strategy, College Sharks, business scaling, online education, parent guidance, college affordability, student success