Mastering the Meta-Game

The Art of the Debrief

We recently had the chance to sit down with Brian Slattery, the co-founder of Teamwork Unlocked, and let me tell you, it was an eye opener. If you love board games or escape rooms, you are going to want to hear this story. Brian isn't just a fan of the industry. He actually pioneered a massive board game cafe and a permanent escape room right inside the Google Singapore office.

The Expensive Truth About Yelp

We recently had the chance to sit down with Sara Hicks from San Antonio. She is one of the brains behind the hilariously named "Get Out of My Escape Room." Talking to Sara feels less like a business interview and more like grabbing coffee with that one friend who always has the best stories. She opened up about how her business started, how they survive the ups and downs, and the one marketing mistake she swears she will never make again.

The Journey of Evasio

There is a special moment that happens when you play your first really great escape room. It is that feeling of being transported somewhere else, solving a mystery, and working together with the people you love. For Lucie Boudreault and Philippe Martineau-Gauthier, that spark happened only about a year and a half ago. They started playing escape games as a couple and with their kids, and they fell in love with it instantly. They loved discovering new places and trying new things. But they did not just want to play. They realized they had the skills and the passion to create that same “wow” effect for other people. That is how their new company, Evasio in Quebec, Canada, was born.

A Town Full of Secrets

I recently had the chance to sit down with Vincent Kovar, a lifelong gamer and creator whose journey is a fascinating tale of turning digital dreams into real-world adventures. We talked about his ambitious project to transform an entire town into a live-action escape room, a scavenger hunt, and a historical tour all rolled into one. It’s a story filled with big ideas, unexpected challenges, and valuable lessons for anyone interested in creating immersive experiences.

Mastering the Meta-Game

A deep understanding of the escape room industry comes from a blend of passion and hands-on experience. Trevor Kaak, the founder of Atlas Unchained Business Development, embodies this unique combination. His journey from a bank teller to a pivotal figure in a multi-location escape room business, and now a marketing agency owner, offers a wealth of knowledge for aspiring and established escape room entrepreneurs. In a recent conversation, Trevor shared his insights on what it takes to succeed in this dynamic industry.