Esports vs Real Sports: The Battle for Gen Z's Attention
This episode uncovers the booming world of esports merchandising, a key area that has yet to be fully tapped by traditional sports. We'll explore how esports organizations are leveraging their brand and fan base to create unique merchandise, from clothing and accessories to in-game items. We'll also discuss how this fan-driven economy is shaping the revenue models of esports and what traditional sports can learn from this digital innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
40 episodes
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