Evan Carmichael - Believe: Unlocking Your True Potential

How One Phone Call Sparked Flamin' Hot Cheetos | Richard Montanez Story in 13 Minutes

18 min · 3. juni 2026
episode How One Phone Call Sparked Flamin' Hot Cheetos | Richard Montanez Story in 13 Minutes cover

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✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ To get more details on all the research and studies mentioned in this video check out the articles below: https://thehustle.co/janitor-frito-lay-invented-flamin-hot-cheetos https://www.motortrend.com/news/1108-lmrp-richard-montanez-raza-report https://www.andnowuknow.com/whats-store/flamin-hot-creator-richard-montanez-shares-words-innovation-and-inspiration/melissa-de-leon-chavez/99518 https://www.aaespeakers.com/keynote-speakers/richard-montanez https://www.wsb.com/speakers/richard-montanez https://www.purdue.edu/lcc/events/nhhm/odib-nhhm-keynote.php https://www.npr.org/transcripts/996228628 https://variety.com/2021/film/news/pepsico-defends-richard-montanez-claims-earlier-statements-were-misconstrued-1234979160/ https://www.mentalfloss.com/entertainment/movies/flamin-hot-cheetos-movie-real-history ✎ Richard Montanez was a janitor at Frito-Lay who had a big dream. He grew up in a labor camp and struggled in school, but he never gave up. One day, he saw that none of the snacks at his job were spicy like the food he loved at home. He took some plain Cheetos and added his own chili powder in his kitchen. His wife Judy helped him fill out his job papers because he could not read well, but he did not let that stop him. He acted like an owner and called the CEO Roger Enrico to share his idea. This brave move changed his life forever. ✎ In this video, you will see how Richard went from sweeping floors to becoming a top executive. He spent his own money to buy a suit and practiced his speech in the mirror. Even though he was nervous, he showed the leaders at PepsiCo that there was a huge market for spicy snacks. He used his Mexican heritage to create something new that millions of people love today. You will learn how he stayed proud of his roots and used his grit to build a billion-dollar brand. His story proves that you do not need a fancy degree to have a great idea. ✎ Success is about more than just making money. Richard Montanez used his power to help others by starting scholarships and the One Light charity. Even when people like Lynn Greenfield were mentioned in reports about who started the snack, Richard stayed focused on inspiring others. He wants you to stop waiting for permission and start believing in your own vision. If you feel stuck in your job, remember that you can change your world by thinking big and working hard. Watch the full story to see how you can turn your small idea into something flaming hot. Believe. ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Science-Based Learning Strategies to Learn Faster and Retain More - https://youtu.be/_YDHALfmv3Q • Why Stephen King is the "King of Horror" (It’s Not Talent) - https://youtu.be/VAXmFW4upTM • Top 5 High Income Skills That Will Make You Rich in 2026 - https://youtu.be/oVa7QjGFB8c ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.tiktok.com/@evancarmichael • Discord: http://evancarmichael.biz • Twitter: https://twitter.com/evancarmichael • Linkedin: https://www.linkedin.com/in/evancarmichael/ • Facebook: h Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

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133 episodes

episode The Steve Jobs Approach to Accumulating Wealth From $0 in 2026 artwork

The Steve Jobs Approach to Accumulating Wealth From $0 in 2026

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Stop listening to people who tell you to be realistic. Being realistic is just a slow road to being average, and you were born for greatness. Everything around you was built by people no smarter than you who were simply crazy enough to think they could change the world. Look at Steve Jobs and Steve Wozniak. They started with zero dollars in a garage. Jobs had to sell his van just to get parts for their first computer. He ignored everyone who said it was impossible and built an empire. You have that same power inside of you right now, but you have to stop letting the opinions of others drown out your own inner voice. ✎ To win when you have nothing, you must copy the rise of your heroes, not their current results. When Steve Jobs returned to Apple in 1997, he didn't try to do everything. He cut 70% of the products and focused on just four things. You need to do the same by picking one problem, one product, and one platform. Stop multitasking because it kills your productivity. Use free tools like artificial intelligence to build your business. Use Gemini or other tools to handle your marketing and design. Technology is the bicycle for your mind that lets you compete with giant companies even if your bank account is empty. ✎ Success is about taking action even when you are scared or feel like you might suck. Many smart people fail because they overthink and wait for a perfect plan. Don't be like the person who missed a 40 million dollar deal because they were too busy polishing a business plan instead of launching. You have to be willing to look stupid at the beginning. It took 350 videos before the content here was even decent. Focus on the quality of your ideas rather than fancy cameras. Start a business development show to connect with clients and turn your past pain into your future purpose. Believe in yourself and take that first step today. ✎ To get more details on all the research and studies mentioned in this video check out the articles below: https://www.history.com/this-day-in-history/apple-computers-is-founded https://stevejobsarchive.com/stories/objects-of-our-life https://4humanities.org/2011/10/steve-jobs-on-the-humanities/ https://news.stanford.edu/stories/2005/06/steve-jobs-2005-graduates-stay-hungry-stay-foolish https://yourstory.com/2023/07/apple-turnaround-jobs-ive-leadership https://www.forbes.com/sites/carminegallo/2011/10/05/steve-jobs-the-biggest-failures-of-his-career/ https://www.apa.org/topics/research/multitasking https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/the%20economic%20potential%20of%20generative%20ai%20the-next-productivity-frontier/the-economic-potential-of-generative-ai-the-next-productivity-frontier.pdf https://hbr.org/2020/03/the-power-of-leaders-who-focus https://startupgenome.com/reports/startup-genome-report-extra-on-premature-scaling https://www.elf.agency/news/2017/4/23/design-driven-companies-outperform-the-sp-by-219-over-10-years https://stackla.com/resources/reports/the-consumer-content-report-influence-in-the-digital-age/ https://www.rmmagazine.com/articles/article/2012/06/02/-Using-Social-Media-to-Mitigate-Reputation-Risk- https://www.forbes.com/sites/forbescoachescouncil/2021/04/16/how-to-start-a-podcast-for-business-development/ ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • The "Bus Ride" That Created A $10 Billion Company (Dropbox Story) - https://youtu.be/ux_kFtT-8sY • Top 1% Net Worth Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

3. juni 202650 min
episode Jeff Bezos's Top 10 Rules for Success artwork

Jeff Bezos's Top 10 Rules for Success

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Jeff Bezos started Amazon in a garage and grew it into one of the biggest companies in the world. In this video, he shares his top rules for success to help you build your own big dreams. He talks about his early days working at McDonald's and how cleaning bathrooms taught him to start at the bottom. You will hear him explain why being optimistic is a superpower for every entrepreneur. He believes that you should do hard things not because they are easy, but because you have a can-do attitude that drives you forward. ✎ One of the most important lessons from Jeff Bezos is how to make choices without feeling sad later. He calls this the regret minimization framework where he thinks about his life at age eighty. He decided to quit his job on Wall Street because he did not want to wonder what might have happened with the internet. Jeff Bezos also explains the difference between one-way doors and two-way doors when making decisions. Some choices are hard to change, so you must move slow and be careful. Other choices are easy to fix, so you should move fast and let small teams take the lead. ✎ The video also features stories about his space company called Blue Origin and his work at the Washington Post. He tells us that you must always focus on your customer instead of worrying about what other people are doing. Whether you are helping a child in school or a reader of a newspaper, the customer is the only thing that matters. He also shares why you should have a day one mentality so you never get stuck in the past. Jeff Bezos wants to inspire the next generation to use invention to make the world a better place for everyone. ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Jeff Bezos' Top 10 Rules for Success - https://youtu.be/J-6V4KQ9d-E • Jeff Bezos' Top 10 Rules for Success - https://youtu.be/mSo_GyRl0Yo • Jeff Bezos - "I Got RICH When I Understood THIS!" | 2 Hours for 20 Years of Success - https://youtu.be/Jx2Kzkj1iQE ✔ SOURCES ✔ https://youtu.be/CgkA6cSEGT4B - AMERICA BUSINESS FORUM https://www.youtube.com/live/4wTSZDZ_seU - Reuters https://youtu.be/DcWqzZ3I2cY - Lex Fridman https://youtu.be/WNcXhPIwA58 - Via Satellite https://youtu.be/zN1PyNwjHpc - The Economic Club of Washington, D.C. https://youtu.be/pEZqCuEEMdU - Corporate Valley https://youtu.be/xrPw9hptl9M - Channel 007 ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.tiktok.com/@evancarmichael • Discord: http://evancarmichael.biz • Twitter: https://twitter.com/evancarmichael • Linkedin: https://www.linkedin.com/in/evancarmichael/ • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Much love, Evan #Believe Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

3. juni 202629 min
episode Sam Altman's Top 10 Strategies for Excellence artwork

Sam Altman's Top 10 Strategies for Excellence

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Sam Altman is the head of OpenAI and helped build ChatGPT. In this video, he shares his top rules for success and artificial intelligence. He talks about a tough time when Elon Musk sent a mean email saying OpenAI would completely fail. Sam felt bad, but he did not let that stop him. He teaches us why having strong belief in your own ideas is the key to winning as a startup founder. ✎ Sam explains why today is the best time ever to start a new business. He says you must use AI tools to do the work of a massive team all by yourself. He also shares why you need to put the customer first and let other companies push you to be better. Even when people say your plans are crazy, like when his team decided to build AGI, you have to take big chances. He wants you to invest in things you truly love and not fear the future of technology. ✎ At the end, Sam tells us how to find great people to work with. His big secret is to help others for free without expecting anything back. He stays very optimistic and believes new technology will make the world a much better place. If you need more motivation, watch the bonus clip about Jensen Huang right after Sam finishes talking. Keep working hard on your dreams, build great things, and always remember to believe. ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Sam Altman's Top 10 Rules for Success - https://youtu.be/M-g9BAdt9_g • Sam Altman Motivation: This One Strategy Will Change How You Handle Startup Criticism! - https://youtu.be/iRLyLQos6FQ • How to Build a Business People Actually WANT | Sam Altman’s Guide - https://youtu.be/N8vpstN4UVs ✔ SOURCES ✔ https://youtu.be/V979Wd1gmTU - Y Combinator https://youtu.be/SfOaZIGJ_gs - Nikhil Kamath https://youtu.be/2P27Ef-LLuQ - Alex Kantrowitz https://youtu.be/JfE1Wun9xkk - a16z https://youtu.be/aYn8VKW6vXA - Theo Von https://youtu.be/57OU18cogJI - Connie Loizos https://youtu.be/iRwk9UajXFg - Talks at Google https://youtu.be/sYMqVwsewSg - Y Combinator ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.tiktok.com/@evancarmichael • Discord: http://evancarmichael.biz • Twitter: https://twitter.com/evancarmichael • Linkedin: https://www.linkedin.com/in/evancarmichael/ • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Much love, Evan #Believe Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

3. juni 202619 min
episode How to Author a Book Manuscript artwork

How to Author a Book Manuscript

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Writing a non-fiction book is not about you or your ego. It is about saving the person you used to be. Many people quit writing because they focus on fame or hitting a bestseller list. If you shift your focus to serving others, you will find the words you need. Mel Robbins created the 5-Second Rule because she needed a way to get out of bed and face her problems. It became a huge success because it solved a real pain. You have the cure for someone else's struggle, and your book is the tool to deliver it. ✎ To write a great book, you must find your purpose in your past pain. Think about the version of yourself from five or ten years ago who was hurting or confused. Imagine sitting on a park bench with that person and telling them what they need to hear to change their life. That conversation is your book. You also need a solid structure so your message is clear. Whether you use a narrative style, a big idea, or a problem-solution format, having a plan helps you avoid getting stuck. Use a simple outline to organize your thoughts so you do not waste your reader's time. ✎ The hardest part of being an author is sitting down to do the work. Use the 2% rule to stay moving. You do not have to write the whole book today; you just need to write the first paragraph. Professionals show up and follow a schedule instead of waiting for inspiration. Make sure to back up your facts with research so people trust what you say. Format your pages correctly to show you are a professional. Your message is a gift that the world needs, so stop holding it back. Start today, believe in your story, and go make it happen. ✎ To get more details on all the research and studies mentioned in this video check out the articles below: https://www.melrobbins.com/about-mel/ https://emilygrabatin.ca/how-to-structure-a-non-fiction-book/ https://annkroeker.com/2020/12/11/how-to-structure-your-nonfiction-book/ https://www.thewritersforhire.com/outlining-a-nonfiction-book-tips-and-strategies-for-writing-an-effective-outline/ https://www.google.com/search?q=https://nybookeditors.com/2013/09/copyediting-vs-proofreading/ https://briankannard.medium.com/a-how-and-why-to-use-citations-in-nonfiction-6f4792252c6a https://www.thebookrefinery.com/wp-content/uploads/2023/05/AW_ReferencingArticle.pdf https://barkerbooks.com/manuscript-formatting-guidelines/ https://reedsy.com/studio/resources/book-manuscript-format https://cascadiaauthorservices.com/how-to-format-a-manuscript/ https://lucindaliterary.com/news/understanding-and-writing-book-proposals-the-ultimate-guide/ https://jerryjenkins.com/how-to-write-a-book-proposal/ ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • How A Free Bottle Of Whiskey Built A Billion Dollar Brand (The Jack Daniel's Story) - https://youtu.be/oQWBdSS8mkI • I Analyzed 50 Billionaires: Here’s What They Have in Common - https://youtu.be/iDEnsGSerfY • ALL OF BUSINESS Explained in 58 Minutes (No BS, No Fluff) - https://youtu.be/RGT7nNrvSek ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: https://www.skool.com/believenation • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.t Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

3. juni 20261 h 3 min
episode The Might of Bravery | What Martin Luther King Jr. Teaches Us About Fearlessness artwork

The Might of Bravery | What Martin Luther King Jr. Teaches Us About Fearlessness

✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ This video dives into some of the most inspiring words and ideas shared by Dr. Martin Luther King Jr. His iconic "I Have a Dream" speech lays the foundation, emphasizing equality, justice, and hope for a united nation where everyone can sit together in brotherhood. Dr. King paints a vision of a brighter future, rooted in the American Dream, where freedom and fairness are not just ideals but realities for all people. Dr. King also reminds us of the power of faith and perseverance, even in the face of opposition. He draws from history, citing moments like Valley Forge and the resilience of truth, to show that even the darkest times can give way to triumph. His belief that unity and harmony can transform discord into a "symphony of brotherhood" inspires us to keep moving forward, one step at a time. The video ends with a powerful reminder of personal responsibility and purpose. Dr. King challenges us to embrace our life's work and perform it with excellence, no matter how big or small it may seem. His poetic words encourage us to be the best version of ourselves—whether we’re a tree or a bush, a sun or a star—because every role we play contributes to the greater good of humanity. ★ BOOKS ★ • Momentum: https://amzn.to/3kJZIAv • Build to Serve: https://amzn.to/3XZiCSg • Your One Word: https://amzn.to/3R9qVII • The Top 10 Rules for Success: https://amzn.to/3JcNZVe • 254 Confidence: https://amzn.to/3jdh9c2 ★ RECOMMENDED VIDEOS FOR YOU ★ If you liked this video, you'll love these ones: • Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8 • Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA ✔ SOURCES ✔ TDC - https://youtu.be/N0Jzqiqwo5A Grace Cathedral San Francisco - https://youtu.be/ddEQMc4neWA Beacon Press - https://youtu.be/ZmtOGXreTOU SullenToys.com - https://youtu.be/smEqnnklfYs Screen Prism - https://youtu.be/Oehry1JC9Rk Calin Gilea - https://youtu.be/m3H978KlR20 gregorija1 - https://youtu.be/9SfH2uMayks ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • My Live Calendar: http://evancarmichael.live/ • Instagram: https://www.instagram.com/evancarmichael/ • Tiktok: https://www.tiktok.com/@evancarmichael • Discord: http://evancarmichael.biz • Twitter: https://twitter.com/evancarmichael • Linkedin: https://www.linkedin.com/in/evancarmichael/ • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Much love, Evan #Believe Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

3. juni 202620 min