Every Day with Marlon Marescia

If real estate agents want to be successful at finding listing leads on Facebook, they need to get their offer right. The offer is so important to get prospects clicking on the ad and filling out their details including phone number. A weak offer will mean no one will click on your ad and you will lose your investment on Facebook. There are three offers that work well on Facebook: 1. Get your house appraised Offering a free house appraisal is the goal every agent wants but now necessarily what gets home sellers excited. Everyone is offering free home evaluations, so you have to get creative when trying to secure house appraisals on Facebook. You can offer a free house appraisal, but it is a weak offer. 2. How long will it take to sell your house Providing some guidance on how long it should take a person to sell their home based on past sales is a piece of information that is important to many home sellers and hard to find. Some will most definitely swap their contact details for this knowledge. Try it as the offer on your next Facebook Ad. 3. Information that home sellers desire Finally, creating an ebook with information that home sellers would find interesting is a great offer for Facebook. Some topics to get you started are: * How To Sell A House for the maximum price * Top 5 Cheapest Home Improvements To Increase Your Home’s Value * Best Time To Sell A House…In YOUR AREA Anyone who requests an ebook with these titles if highly likely to be part of the listing leads.  

Facebook is perfect for real estate agents. Facebook’s targeting features allow real estate agents to show their Ads to only their perfect prospects. There are four primary audiences real estate agents can show their ads to Find prospects on Facebook: 1. Home Owners Facebook allows agents to target homeowners in their local area. For example, an agent can choose to show their ad to people who fit the following profile: * People who own their home * Who live in a 10-mile radius around their office, or people who live in specific postcodes * Who earn over $150K per year * Who is expecting a new baby Wow! Now that is targeting on another level. This targeting is precisely what an agent needs to find people who have an expanding family need a new house. 2. People likely to sell their home Facebook also has a category that allows agents to show their ads to people who are likely to sell their home soon. Facebook buys this data from companies like the Acxiom and Quantium. This category is compelling for agents to ensure they are presenting their message to the right people at the right time. 3. Prospects in their database Real estate agents can import a list of their prospects from their database and Facebook will match those people to people on the Facebook platform. There is a match 70% of the time, and Facebook puts those who match into a list that agents can show ads to. This is a great way of keeping your agency top of mind when there is an active prospect in your database. 4. People who have visited their website Facebook allows agents to show ads to anyone who has visited their agency website. Facebook goes one step further, and lets agents show specific ads to people who have visited specific pages. So if someone visits a page for a three bedroom home in a specific suburb, the agent can show ads to that person of other three bedroom homes in the same suburb. The options here are endless if you use a little creativity. Conclusion Facebook targeting is a great tool for real estate agents. Agents can show their ads to people depending on the stage they are in the sales cycle. There is no more cost-effective way to reach your audience than find prospects on Facebook ads.  

There are a few common marketing activities most real estate agents complete on a regular basis. They are letterbox drops, door knocking, networking events and cold calling. These activities are an important activity for many agents that consistently deliver new clients. The problem with these activities is they are not scalable. They all require a significant amount of the agents time. Their time is limited, so this puts a cap on how many networking events, cold calls and doors knocks they can make. Letterbox drops are also non-scalable. The return on investment for a letterbox drop is little, and they are expensive. So the limiting factor here is money. There are only so many letterbox drop campaigns a real estate agency can afford, and the conversion rate to new listings is disappointing. Realtors need to add scalable marketing activities to their current activities. And the best scalable activity available today is real estate lead generation through Facebook Ads. Facebook Ads help scale your time and money. If you have a Facebook Ads consultant working on your campaigns, there is no time cost for your agents. Even if you are running your own Facebook Ads, you can scale your time once you learn the right strategy. There is a massive learning curve up front, but if you get past it, you will see results. Financially, Facebook Ads are extremely scalable. You can reach thousands of local residences for as little as $10 per day. Even better, you can measure every interaction with them, and Facebook calculates the cost per lead. No other platform gives marketers that much insight into the money they spend on the platform. Facebook Ads allows you to scale your budget and your agents time in the real estate lead generation process. No other platform allows agents to generate the number of leads at such a low cost in such a short timeframe. If you want to find out how Facebook Ads can help you generate more sales in your real estate agency, then book a Strategy Call with me today.

Real estate agents should be running both listing ads and buyer ads on Facebook. Capturing listing leads is more complex than buyers leads, so you should spend most of your time, energy and money trying to attract listing lead. Listing lead is the lifeblood of every real estate agency. I believe Facebook is the #1 place to find listing leads for real estate agents. There is no other platform where an agent can show an ad to everyone in their local area who owns a home and earns over $150K per year. Facebook alone has this power, and as an agent, you need to take advantage of it or your competitors will. There is a lot of activity and growth happening on the Facebook platform for advertisers, and real estate agents are in the best position to take advantage. I recommend watching my video on 6 components of a successful Real estate Facebook Ads Campaign to learn how to setup your first campaign to generate the listing lead.

There are so many voices today telling real estate agents how to market their services online. There are so many platforms and tactics to choose from. It is easy to get confused and do nothing. In today’s video, I explain a simple strategy which will benefit real estate agents in the short term as well as the long term. The process is pretty simple: * Find out what questions  your buyers and sellers have during the sales process * Create a video recorded on your phone stating the question and explain the answer * Upload the video to Youtube and Facebook and post it to your website * Spend $5 to promote the video on Facebook to your perfect prospect. You are able to show this video to specific people like: * People who live in a 20-mile radius around your office * People who are home owners * People who earn over $150K per year If you promote your video to this audience everytime you upload a new one, they will get to know you as their local real estate agent. So what type of content is best? Here are some examples: * A market update * Tips on how to get your home ready to sell * What to expect when selling your home * Tips on how to choose the best agent * The best time to sell your home in your local area * How long does it take to sell your home * Advice on getting the best home loan * And much, much more The key to this strategy is to be consistent. You need to pick you cadence and then publish a new video at that time every week or two weeks. A great way to save time is to batch your videos. Record 2-4 videos in one sitting so you only have to record these videos once a month if you release them once a week.