Advocacy | Every Visitor Counts

Arts and Culture As An Economic Driver and Visitor Magnet | Every Visitor Counts

This episode explores the power of arts and culture as part of Greater Victoria’s visitor economy. Hear why arts programming is not just something residents love, but an important driver of overnight visitation, especially in shoulder and off-peak seasons.

Why Hotel Development Matters to Greater Victoria’s Future | Every Visitor Counts

In this episode, host Astrid Chang speaks with Destination Greater Victoria CEO Paul Nursey, and co- founder of Pelan Hospitality, Madone Pelan, about Greater Victoria’s hotel capacity - something that affects travellers, businesses, and residents alike. Hear why planning for the right amount of visitor accommodation is critical to sustaining a healthy tourism economy and a thriving community.

Media Matters | Every Visitor Counts

Destination Greater Victoria excels in pitching storylines that resonate with audiences both in key markets and worldwide. Hear about the powerful impact of Samantha Brown's "Places to Love" on one local business, highlighting how storytelling and strategic media placement can provide many benefits. Learn more at destinationgreatervictoria.com

Boosting Local Business | Every Visitor Counts

Beyond the usual hustle and bustle of vacationers lies a strategic engine that powers Greater Victoria's visitor economy year-round - meetings, conferences, and business events. These aren’t just large get-togethers; they are vital in filling our hotels and local eateries, and keeping small and medium sized businesses afloat, especially during the off-peak seasons.

Advocacy | Every Visitor Counts

The Hawaii Martin Mars Water Bomber is an icon of British Columbia’s aviation history. With the advocacy and support from Destination Greater Victoria, the aircraft has landed a permanent spot at the BC Aviation Museum in North Saanich – an attraction on Greater Victoria’s Saanich peninsula that attracts some 20,000 guests a year.