EXECS WHO RUN
Luke Carlson has spent two decades mastering performance — in business and in running. As the founder and CEO of Discover Strength, a 30-plus-location fitness company built around evidence-based strength training, Luke’s leadership philosophy is as structured as his marathon build-ups. A former NFL strength coach turned entrepreneur, he’s now chasing a sub-three-hour marathon at age 45, while running one of the most disciplined fitness franchises in the world. In this episode, Luke shares what the process really looks like — from building a company “built to last,” to running 31 marathons with precision, and balancing science, ambition, and joy along the way. Highlights * Hear how Luke turned a single 2,000-sq-ft gym into a global franchise guided by purpose, not ego. * Learn why he believes most runners (and leaders) get the 80/20 rule completely wrong. * Discover how to train smarter: the science-based strength plan every runner should follow. * Explore the connection between structure, leadership, and freedom — in business and in running. * Understand why progress, not perfection, drives both performance and fulfilment. * Take away Luke’s timeless framework for vision, purpose, and growth that any leader can apply. Connect with Luke Carlson: → Instagram – @lukecarlson3070 [https://www.instagram.com/lukecarlson3070] → Discover Strength [https://www.discoverstrength.com] Connect with Execs Who Run: → LinkedIn – Execs Who Run [https://www.linkedin.com/company/execs-who-run] → Instagram – @execswhorun [https://www.instagram.com/execswhorun/] Connect with Jason Hunt: → LinkedIn – Jason Hunt [https://www.linkedin.com/in/jasonzanehunt/] → Instagram – @jasonzane_ [https://www.instagram.com/jasonzane_/] If this episode resonates, share it with a friend who runs. Subscribe on Spotify or Apple Podcasts, and leave a quick review — it helps more leaders find the miles that matter.
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