The Ever Evolving Martech Landscape in B2B Markets

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The Ever Evolving Martech Landscape in B2B Markets

"While marketing is about being creative - it also has a more structured, process driven approach." Listen to Deva Rangarajan, Professor of B2B Sales at IESEG, and Koen De Witte from LeadFabric discuss the evolution of Martech in the B2B space and some challenges B2B companies face in deploying them.

The Race for the New B2B Marketing Platform

B2B MarTech, today an indispensable part of any modern B2B marketer’s toolkit. It has allowed us to address many challenges in the marketing department.  However, we also allowed to have some design flaws creep in along the way. In essence, we may have simplified buying and selling models to fit the marketing automation workflows rather than the other way around.  We need to think bigger, more exhaustively.   The 'platform of record' for B2B marketing can no longer be just one singular application like MA vendors once promised us. We need a Fabric. In this session we'll discuss some of the reasons why.

What The History of Martech Can Teach Us About The Evolution of Salestech

In this episode of the revenue discussion podcast [https://www.youtube.com/watch?v=XiG_yJqEsXk] we had the pleasure to have Koen De Witte on the show. Koen is the Managing Director & Founder of LeadFabric, a pioneer in the alignment of sales & marketing operations in complex B2B environments.

Humanizing Chatbots with Next-Generation AI

"Humanizing Chatbots with Next-Generation AI" Guest: Koen de Witte Hosts: Ruth Stevens and Cyndi Greenglass