Rushenka Perera, VP of Marketing ANZ at SAP

The Quickie | The 80/20 Rule of AI

This week, we're doing something a little different. Instead of a full interview, we've pulled together a few of our favourite moments from three incredible conversations, all centred around one big idea: AI transformation isn't really about the technology. It's about people. In under 10 minutes, you'll hear insights from Sarah Carney, Louise Cummins and Rochelle Tognetti on why bringing people along for the ride is what separates successful AI adoption from the rest. A quick listen packed with practical thinking for anyone navigating AI, leadership or change. If you enjoy it, you'll find links to each of the full episodes in the show notes.

AI, Hollywood and the Future of Storytelling - Kate Armstrong- Smith

Spotify Episode Description What happens when AI enters the writer's room? This week on Femmebot, Clare Alstin and Catherine Stone sit down with Kate Armstrong-Smith, Co-Founder and Co-CEO of Athelia Technologies, a company helping storytellers navigate the rapidly evolving relationship between creativity and AI. With a career spanning theatre, television, immersive media and emerging technology, Kate has spent decades exploring how stories connect us—and what happens when the tools we use to create them change. Together, they unpack some of the biggest questions facing the creative industries today: • Is AI replacing creativity or enhancing it? • What makes a great story work? • Why did Game of Thrones lose its magic? • How can writers protect their intellectual property in the age of AI? • Will AI create more opportunities for independent creators? • And what happens when anyone can become a storyteller? From YouTube creators earning more than Hollywood stars to the future of screenwriting, this is a fascinating conversation about technology, creativity and why human storytelling still matters. #Femmebot #AI #Creativity #Storytelling #FutureOfWork #WomenInTech

The AI Question - Kate Armstrong-Smith

This week on Femmebot: The AI Question, we hear from Kate Armstrong-Smith, Co-Founder and Co-CEO of Othelia Technologies. Kate has spent more than two decades working across storytelling, creative production and emerging technology, helping writers, producers and studios navigate the rapidly changing relationship between creativity and AI. When we asked Kate how she's using AI, her answer went far beyond productivity hacks and prompts. In this short episode, Kate shares: • Why she believes AI should enhance creativity, not replace it • What excites her most about the future of storytelling • How technology can help creators focus on the craft they love • Why we're entering a fascinating new era for writers, filmmakers and content creators It's a thoughtful preview of a much bigger conversation. Listen now, and join us next week for the full Femmebot episode with Kate Armstrong-Smith, where we explore storytelling, Hollywood, creativity and the future of AI in much greater depth.

Rushenka Perera, VP of Marketing ANZ at SAP

In this episode of Femmebot, we sit down with Rushenka Perera, VP of Marketing ANZ at SAP, to unpack what modern marketing leadership actually looks like inside one of the world’s biggest enterprise technology companies. From aligning sales and marketing teams to building high-performing creative cultures, Rushenka shares how she’s navigating the shift toward AI without losing the human side of marketing. We talk about: Why B2B marketing still needs emotion and storytelling• The growing divide between AI automation and human connection How SAP localises global campaigns for the ANZ market Building psychologically safe teams that encourage innovation Why experiential marketing still matters more than ever The problem with removing junior roles in the age of AI And the initiative helping more women step confidently into AI leadership This episode is packed with practical insights for marketers, leaders and anyone trying to figure out what the future of work actually looks like.

The AI Question - Laetitia Andrac

In this Femmebot mini episode, we ask the question we end every show with: how are you using AI? This week, Laetitia Andrac — Founder of Understanding Zoe, an AI-powered platform supporting neurodivergent children — shares exactly how AI fits into her daily life. From running a business to managing a household, Laetitia breaks down the real, practical ways she’s using AI to save time, reduce overwhelm and simplify the things that used to take hours. In this episode, we cover: * Using AI to manage email and communication * Automating scheduling, calendar and life admin * Meal planning and household organisation with AI * Building custom workflows to remove repetitive tasks * Automating bookkeeping and financial processes * Why AI should create space for human connection — not replace it A clear, practical look at what AI actually looks like when it’s embedded into everyday life.