Fintech Takes

B2B Marketing Sucks & Can Be Better

Welcome back to Fintech Takes. I'm Alex Johnson, and today's episode is a little different. Before I wrote a newsletter for a living, I spent the beginning of my career working in B2B marketing in fintech and financial services. So this episode is built around the provocation that B2B marketing sucks, but it doesn't have to.  First up, Cokie Hasiotis (Head of Vertical Marketing at Socure and author of the For the Plot [https://cokiehasiotis.substack.com/] newsletter) and Julie VerHage Greenberg (founder of Quinnovation and formerly a co-founder and writer of Fintech Today and reporter at Bloomberg) join me to diagnose B2B marketing's boring problem. It’s an industry where 80% of decisions are made emotionally, and yet it runs on copy that makes you feel nothing. We get into why the head of content is a job designed to fail, and why founders are so bad at telling their own stories. Then, Jessica Kendall (Head of Content and Communications at Spinwheel) joins me to talk about messaging. We also get into the two AI problems every marketing team now has to own (tune in to find out!). And last but not least, Adam Ryan (co-founder and CEO of Workweek) joins me to talk about why B2B marketers can rarely prove the value of decisions they know were right. Blame the hidden sales cycle, and the tenure problem (the average executive B2B marketer lasts 18 months, often not even a full sales cycle). We dig into: * What would B2B marketing look like if it remembered that buyers are humans? * Can you measure a changed mind? * If AI can produce infinite “good enough” content, what's left that buyers will trust? And so much more! Tune in for a curious tour through the discipline that decides what our entire industry reads, watches, and believes. As discussed, learn more about the Workweek Partner Platform: https://advertising.workweek.com/insights/future-of-b2b-runs-on-trust/ [https://advertising.workweek.com/insights/future-of-b2b-runs-on-trust/] Apply for Workweek Upfronts in Austin (August 26 & 27) here: https://workweekupfronts.com/ [https://workweekupfronts.com/] This episode is brought to you by Persona.  The best fintechs expand what's possible for users. Persona does that for fraud prevention. Their recently upgraded link analysis tool surfaces connections in real time, letting you spot deepfakes, identity farms, and fraud rings during onboarding and investigations.  They just published their Fraud Leader's Guide to Link Analysis, a practical look at today’s top risk signals, automating decisions, and scaling link analysis for fraud prevention. Download it now: http://withpersona.com/ftt-fraud [http://withpersona.com/ftt-fraud]  Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ [https://workweek.com/brand/fintech-takes/] And for more exclusive insider content, don’t forget to check out my YouTube page [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos]. Follow Cokie: LinkedIn: https://www.linkedin.com/in/cokie-hasiotis-9b666363/ [https://www.linkedin.com/in/cokie-hasiotis-9b666363/]  Newsletter: For The Plot [https://cokiehasiotis.substack.com/about] at https://cokiehasiotis.substack.com/ [https://cokiehasiotis.substack.com/]  Follow Julie: LinkedIn: https://www.linkedin.com/in/julie-verhage-greenberg-1748801b/ [https://www.linkedin.com/in/julie-verhage-greenberg-1748801b/] Follow Jessica: LinkedIn: https://www.linkedin.com/in/jesslkendall/ [https://www.linkedin.com/in/jesslkendall/]  Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan/ [https://www.linkedin.com/in/adamtryan/]  Follow Alex Johnson:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos] LinkedIn: https://www.linkedin.com/in/alexhjohnson [https://www.linkedin.com/in/alexhjohnson] X: https://www.twitter.com/AlexH_Johnson [https://www.twitter.com/AlexH_Johnson]

Facing Credit: Pessimism and Performance

Welcome back to the Fintech Takes podcast. I'm Alex Johnson, joined by Dave Wasik, Partner at 2nd Order Solutions, for another episode of Facing Credit, our series on everything credit and lending. Dave comes armed with 2nd Order Solutions' new credit trends report [https://2os.com/insights/credit-risk-quarterly-q1-2026/], and the headline is: things are surprisingly OK, albeit there are yellow flags. Bankruptcies are up 14% year over year. New credit card vintages from Q1 and Q2 2025 are already delinquent at higher rates than prior cohorts. The University of Michigan’s Index of Consumer Sentiment is at an all-time low in its recorded history. The squeeze is getting tighter.  Dave and I dig into: * Why consumer sentiment and economic performance have diverged, and what the 1970s can and can't tell us about this moment * The K-shaped economy and whose vibes are actually driving consumer spending * Why the models aren't broken, the borrowers are just under more strain than they've been in years * What happens when you eliminate disparate impact enforcement at the federal level and hand the states a vacuum to fill We close with a format we're calling the non-AI draft. Dave and I each pick two trends in credit and lending that would be dominating every conversation if AI weren't the only thing anyone can talk about. Tune in for our picks! This episode is brought to you by Persona.  The best fintechs expand what's possible for users. Persona does that for fraud prevention. Their recently upgraded link analysis tool surfaces connections in real time, letting you spot deepfakes, identity farms, and fraud rings during onboarding and investigations.  They just published their Fraud Leader's Guide to Link Analysis, a practical look at today’s top risk signals, automating decisions, and scaling link analysis for fraud prevention. Download it now: http://withpersona.com/ftt-fraud [http://withpersona.com/ftt-fraud]  Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ [https://workweek.com/brand/fintech-takes/] And for more exclusive insider content, don’t forget to check out my YouTube page [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos]. Follow Dave: LinkedIn: https://www.linkedin.com/in/davewasik/ [https://www.linkedin.com/in/davewasik/] Follow Alex Johnson:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos] LinkedIn: https://www.linkedin.com/in/alexhjohnson [https://www.linkedin.com/in/alexhjohnson] X: https://www.twitter.com/AlexH_Johnson [https://www.twitter.com/AlexH_Johnson]

Fintech Recap: Charters, BaaS & the Fed

Welcome back to Fintech Recap. I'm Alex Johnson, joined as always by my partner in recapping, Jason Mikula. We kick things off with the accelerating trend of fintech companies becoming banks. Chime's CEO confirmed it's a matter of when, not if — reversing their "we're a software company" stance. Mercury got conditional OCC approval for a national bank charter the same week it raised $200M at a $5.2B valuation. We explore what the fintech-to-bank stampede does to your valuation (our case studies are Chime, SoFi, and LendingClub), and why some companies chartering today might wish they hadn't. Then, BaaS Island calls us back (I'm a sucker for the sirens' song). The OCC issued a consent order against Community Federal Savings Bank, a single-branch institution in Queens that grew from $140M to $900M in assets by running fintech partner programs for Airwallex, Wise, Payoneer, among others. We discuss why the OCC acted, and why the order is unusually narrow. From there, we walk through two executive orders from the White House on fintech and bank regulation and the Federal Reserve's convoluted master account situationship. Finally, in our Can't Let It Gos: Jason can’t let go of SpaceX dumping on retail investors as exit liquidity for their VCs, and I can’t let go of PayPal's settlement with the DOJ over a fair lending investigation into a program that never made a single loan. Truly, this will haunt me forever! This episode is brought to you by Persona.  The best fintechs expand what's possible for users. Persona does that for fraud prevention. Their recently upgraded link analysis tool surfaces connections in real time, letting you spot deepfakes, identity farms, and fraud rings during onboarding and investigations.  They just published their Fraud Leader's Guide to Link Analysis, a practical look at today’s top risk signals, automating decisions, and scaling link analysis for fraud prevention. Download it now: http://withpersona.com/ftt-fraud [http://withpersona.com/ftt-fraud]  Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ [https://workweek.com/brand/fintech-takes/]  And for more exclusive insider content, don’t forget to check out my YouTube page [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos]. Follow Jason: Newsletter: https://fintechbusinessweekly.substack.com/ [https://fintechbusinessweekly.substack.com/] LinkedIn: https://www.linkedin.com/in/jasonmikula/ [https://www.linkedin.com/in/jasonmikula/]   Follow Alex:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos] LinkedIn: https://www.linkedin.com/in/alexhjohnson [https://www.linkedin.com/in/alexhjohnson] Twitter: https://www.twitter.com/AlexH_Johnson [https://www.twitter.com/AlexH_Johnson]

Fintech Takes x Chime presents Banking on Primacy Episode 4: The AI Episode

Welcome to Banking on Primacy, a four-part podcast miniseries from Fintech Takes, sponsored by Chime. The series orbits one question that has become the most contested in consumer finance: what does it take to earn (and hold) the most important relationship in someone's financial life? In Episode 4, I sit down with Ryan King, technical Co-Founder at Chime, to explore what AI means for the primary account relationship. Ryan has been in and around Silicon Valley as a builder through every major technology wave. He argues that AI isn't another step change; it’s a slope change. The closest historical analogy is the Industrial Revolution: factories didn't give workers better tools, they reorganized physical production. Now AI is doing the same thing to knowledge work. At Chime, that belief is already operational: 84% of code is now developed with AI. But the more interesting conversation is about consumers, not code. * Most of the financial services industry is racing toward building AI that makes it easier to spend, but is that the problem everyday Americans face? * When AI starts making financial decisions on behalf of consumers, whose side is it on? And how does the business model answer that question? * Financial institutions have spent decades building trust with millions of account holders. How does that trust translate in a world when OpenAI and Perplexity want the same job? This episode is brought to you by Chime. For most Americans, their primary bank account is their most important financial relationship. Traditional banks held that position and took it for granted. Chime was built differently: fee-free, built to succeed when members do, and now America’s #1 banking choice with roughly 10M active members. Chime Prime takes that further: 5% cash back, savings rates up to 9x the national average, premium travel perks, no fees. See how at https://www.chimeprime.com/ [https://www.chimeprime.com/] Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ [https://workweek.com/brand/fintech-takes/] And for more exclusive insider content, don’t forget to check out my YouTube page [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos]. Follow Alex:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos] LinkedIn: https://www.linkedin.com/in/alexhjohnson [https://www.linkedin.com/in/alexhjohnson] Twitter: https://www.twitter.com/AlexH_Johnson [https://www.twitter.com/AlexH_Johnson] Follow Ryan: https://www.linkedin.com/in/ryanaking/ [https://www.linkedin.com/in/ryanaking/]  Learn more about Chime here: https://www.chimeprime.com/ [https://www.chimeprime.com/]

Who Pays for Open Finance?

Welcome back to the Fintech Takes podcast. I'm Alex Johnson, joined by Rafe Mazer, researcher and author of the excellent report "Who Pays for What? Pricing and Monetization Options in Open Finance [https://www.centerforfinancialinclusion.org/brief/who-pays-for-what-pricing-and-monetization-options-in-open-finance/]." This episode is a deliberate step back from the U.S. open banking soap opera I've been living inside for the past year or so.  The question of who pays for open finance isn't one the U.S. gets to answer in isolation. Other markets have been wrestling with it for years, and at some point I needed someone to make me look up. That person is Rafe. Rafe works across Africa, the Middle East, Latin America, and beyond, and his new report [https://www.centerforfinancialinclusion.org/brief/who-pays-for-what-pricing-and-monetization-options-in-open-finance/] surveys the global landscape of how open finance systems get built and funded.  It’s the closest thing to a first principles analysis that exists, and you should read it (link below). We cover the four distinct cost stages of open finance (most countries only plan for one), plus the five pricing archetypes that exist globally, from Brazil's threshold pricing that was never actually collected to South Korea's voluntary, self-governing open banking exchange that works without a single regulatory mandate requiring it. The U.S., despite having one of the most competitive financial markets in the world, may be poorly positioned to get this right. We also get into reciprocity, the word that never appears in the U.S. open banking debate but probably should, and what a federal data protection law would actually change. Check out Rafe's report here: https://www.centerforfinancialinclusion.org/brief/who-pays-for-what-pricing-and-monetization-options-in-open-finance/ [https://www.centerforfinancialinclusion.org/brief/who-pays-for-what-pricing-and-monetization-options-in-open-finance/] This episode is brought to you by Persona.  The best fintechs expand what's possible for users. Persona does that for fraud prevention. Their recently upgraded link analysis tool surfaces connections in real time, letting you spot deepfakes, identity farms, and fraud rings during onboarding and investigations.  They just published their Fraud Leader's Guide to Link Analysis, a practical look at today’s top risk signals, automating decisions, and scaling link analysis for fraud prevention. Download it now: http://withpersona.com/ftt-fraud [http://withpersona.com/ftt-fraud]  Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ [https://workweek.com/brand/fintech-takes/] And for more exclusive insider content, don’t forget to check out my YouTube page [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos]. Follow Rafe: LinkedIn: https://www.linkedin.com/in/rafael-rafe-mazer-13531b/ [https://www.linkedin.com/in/rafael-rafe-mazer-13531b/]   Follow Alex Johnson:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos [https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos] LinkedIn: https://www.linkedin.com/in/alexhjohnson [https://www.linkedin.com/in/alexhjohnson] X: https://www.twitter.com/AlexH_Johnson [https://www.twitter.com/AlexH_Johnson]