Will McCartt on therapy, collaborating with Northwest Stories, and the influence of Gregory Alan Isakov
In this episode of First Spin, I sit down with indie-folk artist Will McCartt for a conversation about creativity, emotional vulnerability, and the process of finding your voice as an artist.
We talk about how music was always present in Will’s life — from playing guitar in church bands growing up to eventually writing a song for a major life event — but how it took years before he truly viewed songwriting as something personal and essential. What started as a hobby slowly evolved into a way for him to process emotions, experiences, and seasons of life.
Will touches on how songwriting became a space where he could finally process things honestly. That shift not only transformed the music itself, but also changed the way audiences began responding to it. We also dive into the atmospheric nature of indie folk music and discuss artists like Gregory Alan Isakov, Novo Amor, Lord Huron, and The Paper Kites. Will talks about building songs that feel immersive and cinematic — music that creates a sense of place as much as melody — and how layering textures and emotion together can completely change the way a listener experiences a song.
Beyond the music itself, we spend time talking about the realities of trying to build a career as an independent artist today: balancing demanding day jobs, navigating social media algorithms, staying authentic online, and trying to create meaningful art in a world that constantly demands attention. Will shares the philosophy behind his TikTok presence and why he intentionally focuses more on emotional connection than traditional promotion.
Along the way, we also get into conversations about family, marriage, creativity, growing up in Appalachia, and the strange tension between modern digital life and the desire for something slower, quieter, and more human -- discovering that honesty might be the thing connecting most powerfully with listeners.
Songs Featured in This Episode:
Coastline [https://open.spotify.com/track/1yaYp6BHQIVunvKIK8LtZC?si=5c0d4e60df494923]
anymore [https://open.spotify.com/track/0tpF5XLDmtwxSeeTpAFjj5?si=c8e8ca1e5325411e]
Baby, Keep on Drivin' [https://open.spotify.com/track/3vxXgxe6twONvkpzEHI208?si=8e80d5946e6840b8]
So Long [https://open.spotify.com/track/0yVOolgDFstAEW8I1qxait?si=601e9f3bd29b4df3]
With Her [https://open.spotify.com/track/2Qm3MxBU8K0uK5g5kQviMe?si=bf902d1a58434399]
Introduction music: Blood Sugar Blues [https://open.spotify.com/track/5xDxzH4EqIHGUQYopTlaDc?si=01a318a5f9724ae7]by Drew White
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Thanks for listening—see you next week.
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