What to do when 40-Over-40 leads dry up

What to do when 40-Over-40 leads dry up

Is Facebook broken?!?  Used to be you could turn on an ad, let the leads flood in, and book your calendar solid. Fast forward to 2026... Things ain't looking so rosy!  ❌ Leads have dropped off a cliff. ❌ Those who DO inquire are ghosting. You're feeling desperate, dejected, and depressed and wondering how you'll ever turn things around. It's time to reclaim your marketing mojo! By the end of this episode, you'll find out how to...  ✅ reverse-engineer success  ✅ re-discover your love of shooting AND serving And most importantly...  ✅ push past indecision armed with a plan In our caller's words... "This actually sounds easy." The cycle of rejection and over-reliance on yesterday's marketing schemes ends here. Find out exactly what to do to get booked today.  ------------------------------------------------------------------ Ready to skip the struggle?  Every week, business coach and bestselling author Megan DiPiero fields real questions from professional photographers and aspiring pros like you!  If you are ready to…        •  master pricing psychology and elevate your brand       •  book your calendar solid with appreciative client       •  leave your money mindset blocks in the dust       •  get organized and reclaim your life ...then you need Megan's help to (finally!) make money that matters! JOIN OUR COMMUNITY Rise to the Top is a group for pro photographers who want to elevate their business skills and learn together in a supportive, uplifting environment. https://rttt.life READ THE BOOK She Sells: The Empathy Advantage – How to Increase Profits and Give Clients What They Really Want Available in hardcover, paperback, and Audible audiobook. https://www.amazon.com/gp/product/1737648016 DIVE IN TO THE WORKSHOPS Level Up is the blueprint that has helped thousands of photographers achieve the profitable businesses of their dreams! Did you know it’s possible to have a $10,000 sale with just one client? Our Level Up students have achieved this feat in 48 states and 9 countries. You could be next!  https://megandipierocoaching.com

The Fate of Photographers in the Age of AI--- w/ Jonny Edward

AI makes lots of promises... To business owners: You can speed your work flow. To customers: Get pretty pictures fast and cheap. To humans: I'll affirm you every step of the way. With assurances like these, it's no wonder so many are turning to ChatGPT and Claude to make life easier. But is ease all it's cracked up to be? And is perfection really the worthy goal we think it is? Acclaimed portrait & editorial photographer Jonny Edward (Jonny Creative) joins your favorite photography business coach Megan DiPiero to discuss everything from: • comfort in self doubt • greatness in failing • choosing your authentic voice ...all while taking a critical look at how AI interacts with our artistic, personal, and business lives. Grab a friend and watch and discuss together. We promise there will be lots of insights, challenges, and hope ahead. ******Find Jonny on instagram: https://www.instagram.com/jonnycreative  ------------------------------------------------------------------ Ready to skip the struggle?  Every week, business coach and bestselling author Megan DiPiero fields real questions from professional photographers and aspiring pros like you!  If you are ready to…        •  master pricing psychology and elevate your brand       •  book your calendar solid with appreciative client       •  leave your money mindset blocks in the dust       •  get organized and reclaim your life ...then you need Megan's help to (finally!) make money that matters! JOIN OUR COMMUNITY Rise to the Top is a group for pro photographers who want to elevate their business skills and learn together in a supportive, uplifting environment. https://rttt.life READ THE BOOK She Sells: The Empathy Advantage – How to Increase Profits and Give Clients What They Really Want Available in hardcover, paperback, and Audible audiobook. https://www.amazon.com/gp/product/1737648016 DIVE IN TO THE WORKSHOPS Level Up is the blueprint that has helped thousands of photographers achieve the profitable businesses of their dreams! Did you know it’s possible to have a $10,000 sale with just one client? Our Level Up students have achieved this feat in 48 states and 9 countries. You could be next!  https://megandipierocoaching.com

“Will you shoot my event for exposure?”

As photographers we know… exposure don’t pay the bills! Yet it seems to everyone else (and sometimes even to ourselves) that if we just sign up to do a day of quickie photoshoots, we might just get the attention we need. Before you say yes to a day of cheap or free photos, watch this episode. You’ll learn how to attract the right clients and cement in their minds that YOU are the expert they need!  ------------------------------------------------------------------ Ready to skip the struggle?  Every week, business coach and bestselling author Megan DiPiero fields real questions from professional photographers and aspiring pros like you!  If you are ready to…        •  master pricing psychology and elevate your brand       •  book your calendar solid with appreciative client       •  leave your money mindset blocks in the dust       •  get organized and reclaim your life ...then you need Megan's help to (finally!) make money that matters! JOIN OUR COMMUNITY Rise to the Top is a group for pro photographers who want to elevate their business skills and learn together in a supportive, uplifting environment. https://rttt.life READ THE BOOK She Sells: The Empathy Advantage – How to Increase Profits and Give Clients What They Really Want Available in hardcover, paperback, and Audible audiobook. https://www.amazon.com/gp/product/1737648016 DIVE IN TO THE WORKSHOPS Level Up is the blueprint that has helped thousands of photographers achieve the profitable businesses of their dreams! Did you know it’s possible to have a $10,000 sale with just one client? Our Level Up students have achieved this feat in 48 states and 9 countries. You could be next!  https://megandipierocoaching.com

Should I bring my husband aboard?

Let's set the record straight. Working with your spouse does NOT need to ruin your marriage OR your career. Did you know over 20% of small businesses are family owned?  These businesses are often more profitable, more stable, and bring in more revenue growth than those owned by solo entrepreneurs. For women photographers in business, the stats get even better! A recent global report, 'Defining the Family Business Landscape, 2025', showed that women-led businesses outpaced their male-led peers thanks to smart governance practices. Looking into bring family members aboard? Then you need the insights in this podcast!  Find out: • How to handle stalemates during decision-making • Why you should lean into the power of three • What to do when you and your spouse think differently. And why it's a GOOD THING that he thinks opposite from you. Tips on divide and conquer, studio management roles, and keeping the spark of marriage alive are all discussed on today's Fix My Biz.  ------------------------------------------------------------------ Ready to skip the struggle?  Every week, business coach and bestselling author Megan DiPiero fields real questions from professional photographers and aspiring pros like you!  If you are ready to…        •  master pricing psychology and elevate your brand       •  book your calendar solid with appreciative client       •  leave your money mindset blocks in the dust       •  get organized and reclaim your life ...then you need Megan's help to (finally!) make money that matters! JOIN OUR COMMUNITY Rise to the Top is a group for pro photographers who want to elevate their business skills and learn together in a supportive, uplifting environment. https://rttt.life READ THE BOOK She Sells: The Empathy Advantage – How to Increase Profits and Give Clients What They Really Want Available in hardcover, paperback, and Audible audiobook. https://www.amazon.com/gp/product/1737648016 DIVE IN TO THE WORKSHOPS Level Up is the blueprint that has helped thousands of photographers achieve the profitable businesses of their dreams! Did you know it’s possible to have a $10,000 sale with just one client? Our Level Up students have achieved this feat in 48 states and 9 countries. You could be next!  https://megandipierocoaching.com

What to do when Facebook fails?!?

Worried the heyday of Facebook ads is over? Are you seeing plummeting conversion and ad performance too? What to do?  Where to turn next? Reading the tea leaves of the 2026 economy, Megan and her caller talk over the future of successful marketing.  Don't get caught unaware. Find out why YOU need to shift your attention now to marketing that delivers!  ------------------------------------------------------------------ Ready to skip the struggle?  Every week, business coach and bestselling author Megan DiPiero fields real questions from professional photographers and aspiring pros like you!  If you are ready to…        •  master pricing psychology and elevate your brand       •  book your calendar solid with appreciative client       •  leave your money mindset blocks in the dust       •  get organized and reclaim your life ...then you need Megan's help to (finally!) make money that matters! JOIN OUR COMMUNITY Rise to the Top is a group for pro photographers who want to elevate their business skills and learn together in a supportive, uplifting environment. https://rttt.life READ THE BOOK She Sells: The Empathy Advantage – How to Increase Profits and Give Clients What They Really Want Available in hardcover, paperback, and Audible audiobook. https://www.amazon.com/gp/product/1737648016 DIVE IN TO THE WORKSHOPS Level Up is the blueprint that has helped thousands of photographers achieve the profitable businesses of their dreams! Did you know it’s possible to have a $10,000 sale with just one client? Our Level Up students have achieved this feat in 48 states and 9 countries. You could be next!  https://megandipierocoaching.com