The Business of Storytelling: Tyler Cunningham’s Leap into Full-Time Photography

Insights from a Birth Photography Expert with Alaina Nuñez

In this episode of "Focus on Business," host Jane Goodrich welcomes the remarkable Alaina Nuñez, a renowned birth photographer and educator based in California. Alaina shares her journey from being a homeschool mom of six to becoming a full-time birth photographer.  She talks about her passion for birth photography, the nuances of capturing live births, and how she educates others in this specialized field. Alaina also discusses the importance of making personal connections in marketing, the challenges of maintaining work-life balance while being on call, and the value of having a support system. She also shares insights on outsourcing certain tasks in order to focus on the creative aspects of photography. Tune in to hear her valuable advice for new photographers and insights on how to thrive in the photography business! You can find Alaina at: www.alainanunez.com [http://www.alainanunez.com] www.thebirthphotographyworkshop.com [http://www.thebirthphotographyworkshop.com] https://www.instagram.com/alainanunez_birthstories/?hl=en [https://www.instagram.com/alainanunez_birthstories/?hl=en] https://www.instagram.com/thebirthphotographyworkshop/ [https://www.instagram.com/thebirthphotographyworkshop/]  Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel! You can find Jane at https://www.Janegoodrich.com [https://www.Janegoodrich.com] https://www.instagram.com/jane.goodrich [https://www.instagram.com/jane.goodrich] https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q [https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q] Join the Focus on Business Facebook Community [https://www.facebook.com/groups/focusonyourphotographybusiness/] If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community [https://www.facebook.com/groups/adhdphotographer/] Focus on Business Podcast is brought to you by: The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF https://thephotobusiness.etsy.com?coupon=PODCAST [https://thephotobusiness.etsy.com?coupon=PODCAST] Picsello - a game changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com [https://www.picsello.com?via=podcast] Use the code: PODCAST25 for 25% off the first 12 months of your subscription. **-Offers end August 31st 2024**

Conquering Career Challenges: Strategies to Adapt & Succeed in Photography with Charlie Cotugno

Join host Jane Goodrich in conversation with Charlie Cotugno, a seasoned headshot photographer who discusses the evolution of his 25-year career, from working in various artistic fields such as music and acting to eventually focusing on photography. Charlie shares his fascinating journey, from photographing legendary bands like Queen, to working with families, seniors, and the autism community, and eventually transitioning into headshot photography, where he’s found immense success by niching down and mastering both the artistic and business sides of photography.  Charlie offers practical advice and valuable insight into building a successful photography business, including leveraging LinkedIn for networking, staying connected with other photographers, and continuously improving through self-education. He emphasizes the significance of managing client expectations and balancing quality with efficiency through strategies like the use of outsourcing and AI tools for retouching, which can help save time and increase profits. Additionally, Charlie shares how he navigates health challenges as an entrepreneur, and opens up about how his battle with Meniere’s disease impacted his career and the adjustments he made in order to continue thriving in the photography field.  Charlie’s experience and advice on networking, building relationships, and balancing passion with practicality make this episode a must-listen for photographers and creative entrepreneurs alike! You can find Charlie at: www.ccHeadshots.com [http://www.ccheadshots.com] www.linkedin.com/in/charlescotugno [http://www.linkedin.com/in/charlescotugno] https://www.facebook.com/charlie.cotugno [https://www.facebook.com/charlie.cotugno] https://www.instagram.com/ccheadshots [https://www.instagram.com/ccheadshots] Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel! You can find Jane at https://www.Janegoodrich.com [https://www.Janegoodrich.com] https://www.instagram.com/jane.goodrich [https://www.instagram.com/jane.goodrich] https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q [https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q] Join the Focus on Business Facebook Community [https://www.facebook.com/groups/focusonyourphotographybusiness/] If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community [https://www.facebook.com/groups/adhdphotographer/] Focus on Business Podcast is brought to you by: The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF https://thephotobusiness.etsy.com?coupon=PODCAST [https://thephotobusiness.etsy.com?coupon=PODCAST] Picsello - a game changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com [https://www.picsello.com?via=podcast] Use the code: PODCAST25 for 25% off the first 12 months of your subscription. **-Offers end August 31st 2024**

Starting Strong: Essential Advice for New Photographers with Miranda Eorio

This week, host Jane Goodrich sits down with family photographer and educator Miranda Eorio who shares her journey into the world of professional photography. Miranda discusses how she started her career nine years ago after realizing she had too few photos of her daughter, the challenges she faced as a beginner photographer, and how she eventually built a thriving business that aligns with her lifestyle, allowing her to balance work and family. Throughout the conversation, Miranda provides valuable advice for new photographers, emphasizing the importance of investing in education rather than the most expensive gear and prioritizing learning the business side of things early on. She discusses marketing strategies, such as leveraging Facebook mom groups and referrals, and how she uses a VIP group for her past clients in order to nurture long-term relationships. Jane and Miranda also dive into the challenges of time management, client boundaries, and overcoming the intimidating aspects of running a business like taxes and pricing. Miranda encourages photographers to embrace mistakes, and focus on running a sustainable, profitable business. Tune in to learn how to grow your photography business with confidence and intention!  You can find Miranda at: http://www.mirandaeoriophoto.com/ [http://www.mirandaeoriophoto.com/] https://www.facebook.com/groups/739344889945915 [https://www.facebook.com/groups/739344889945915] http://www.facebook.com/mirandaeoriophoto [http://www.facebook.com/mirandaeoriophoto] http://www.instagram.com/mirandaeoriophoto [http://www.instagram.com/mirandaeoriophoto] Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel! You can find Jane at https://www.Janegoodrich.com [https://www.Janegoodrich.com] https://www.instagram.com/jane.goodrich [https://www.instagram.com/jane.goodrich] https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q [https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q] Join the Focus on Business Facebook Community [https://www.facebook.com/groups/focusonyourphotographybusiness/] If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community [https://www.facebook.com/groups/adhdphotographer/] Focus on Business Podcast is brought to you by: The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF https://thephotobusiness.etsy.com?coupon=PODCAST [https://thephotobusiness.etsy.com?coupon=PODCAST] Picsello - a game changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com [https://www.picsello.com?via=podcast] Use the code: PODCAST25 for 25% off the first 12 months of your subscription. **-Offers end August 31st 2024**

The Business of Storytelling: Tyler Cunningham’s Leap into Full-Time Photography

Join host Jane Goodrich for an exciting deep-dive into the inspiring journey of Tyler Cunningham, a talented photographer who made the bold leap from a career in nonprofit development to full-time photography. In today’s episode, Tyler opens up about how she turned her side hustle into a thriving business just before the pandemic hit, and how documenting her family’s life during quarantine reshaped her approach to storytelling through photography, emphasizing capturing genuine, in-between moments that reveal the true essence of her subjects. Tyler recounts her experience navigating the uncertainty of starting a new business during the pandemic and emphasizes the importance of adaptability and flexibility when tackling unforeseen challenges. She also talks about the importance of learning from mistakes as a crucial method of growth, and how she consistently reviews her work after each shoot in order to improve her craft.  Tyler also provides practical advice for staying true to oneself in both work and marketing. She delves into her most effective marketing strategies, including the use of Instagram and the power of word-of-mouth, highlighting the importance of building strong relationships in business. This episode offers valuable insights for anyone interested in photography, entrepreneurship, or the art of capturing life’s authentic moments. You can find Tyler at: https://www.tylercunninghamphotography.com/ [https://www.tylercunninghamphotography.com/] https://www.linkedin.com/in/tyler-cunninghamphotography/ [https://www.linkedin.com/in/tyler-cunninghamphotography/]https://www.instagram.com/tylercunninghamphotography/  [https://www.instagram.com/tylercunninghamphotography/ ] Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel! You can find Jane at https://www.Janegoodrich.com [https://www.Janegoodrich.com] https://www.instagram.com/jane.goodrich [https://www.instagram.com/jane.goodrich] https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q [https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q] Join the Focus on Business Facebook Community [https://www.facebook.com/groups/focusonyourphotographybusiness/] If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community [https://www.facebook.com/groups/adhdphotographer/] Focus on Business Podcast is brought to you by: The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF https://thephotobusiness.etsy.com?coupon=PODCAST [https://thephotobusiness.etsy.com?coupon=PODCAST] Picsello - a game changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com [https://www.picsello.com?via=podcast] Use the code: PODCAST25 for 25% off the first 12 months of your subscription. **-Offers end August 31st 2024**

Turning Creativity into Cash: Building a Profitable Photography Business with Rod Alan

In today’s conversation on the “Focus on Business” podcast, Jane Goodrich is joined by experienced wedding photographer and self-proclaimed “Nerd-for-Hire,” Roderick Alan. They discuss how Rod’s love for creativity initially attracted him to the photography industry, and how he’s since expanded his services to include guiding other photographers through website building, SEO, and Facebook ads in order to help them turn their passion into thriving businesses.  Rod opens up about the challenges he faced when building his photography business, emphasizing the importance of treating it like a business rather than just a hobby. He talks about the common misconception that business will naturally grow through word-of-mouth, and highlights the need for proactive marketing and self-promotion, particularly through digital advertising.  The conversation also delves into the issue of burnout and the significance of mental health, particularly in an industry that requires both extroversion during events and time to recharge afterward. Rod extols the benefits of therapy and self-confidence to overcome both personal and professional hurdles and achieve success.   Tune in to learn from Roderick’s experiences and gain a fresh perspective on what it takes to thrive in the world of photography! You can find Rod at: https://roderickalan.co.uk [https://roderickalan.co.uk] https://www.instagram.com/roderickalanphotography/ [https://www.instagram.com/roderickalanphotography/] https://www.facebook.com/roderickalanphotography/ [https://www.facebook.com/roderickalanphotography/]  Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel! You can find Jane at https://www.Janegoodrich.com [https://www.Janegoodrich.com] https://www.instagram.com/jane.goodrich [https://www.instagram.com/jane.goodrich] https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q [https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q] Join the Focus on Business Facebook Community [https://www.facebook.com/groups/focusonyourphotographybusiness/] If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community [https://www.facebook.com/groups/adhdphotographer/] Focus on Business Podcast is brought to you by: The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF https://thephotobusiness.etsy.com?coupon=PODCAST [https://thephotobusiness.etsy.com?coupon=PODCAST] Picsello - a game changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com [https://www.picsello.com?via=podcast] Use the code: PODCAST25 for 25% off the first 12 months of your subscription. **-Offers end August 31st 2024**