Episode 10: Sales and Marketing - The Many Channels to Sell Your Product

Episode 10: Sales and Marketing - The Many Channels to Sell Your Product

Now we've finished making a great product. it's time to sell it. There's a strategy! There's a lot of questions we get as food science consultants about how we get the product to market. Here we explore how we leverage our network to evaluate how to navigate the different sales channels and distribution networks to allow your product to grow. We also dive into social media strategies and influencer marketing. Fun stuff! Thanks so much for listening!

Episode 9: Shelf-Life and Why Food Rots

No matter what, your food will rot. What helps prevent this? A shelf-life study tells us a lot. The questions we get as food science consultants is how we determine shelf life on products. We review different techniques to better understand shelf life parameters based on categories.

Episode 8: Sensory Science and The Techniques We Use

Let's get into the statistics of the taste of food! The questions we get as a food science consultant is what is sensory evaluation and how important is it? We define and provide tools and resources for you to consider as you navigate the space of sensory science for marketing or QA/QC.

Episode 7: Quality Assurance, Quality Control, and Why It Matters

Quality and Food Safety. What is QA/QC all about? Can't the co-man do it? Risk mitigation and control over food safety and quality gives you peace of mind. We dive deep into the core foundations of any food science and technology major - food safety and quality assurance/control.

Episode 6: How to Search and Connect with Contract Manufacturers

Copacker, Co-man, potato potato. The most common question brian gets is do you know a co-man who can make my product? Yes, but it also depends on your strategy. We talk about where you can search for co-mans and what kind of questions you should be thinking about before we get to commercialization.