From the Sidelines to CEO
In this episode Reilly Beatty and Jenna Fisher discuss the journey of building a successful sports nutrition business, focusing on the importance of defining an ideal athlete avatar, creating personalized content, and establishing a sustainable social media strategy. They chat with Hillary Ervin RD, LDN about the importance of niching down for client engagement and content creation. Hillary is a member of the Sports Business Bootcamp and shares her journey with working on niching to her ideal athlete and building out a social media strategy to grow her business. Time Stamps 04:42 - Defining the Ideal Athlete Avatar 07:26 - The Importance of Niching Down 10:32 - Authenticity in Social Media Presence 13:12 - Creating a Sustainable Social Media Schedule 16:08 - Strategizing Content Creation 19:17 - Engagement and Posting Strategies 22:15 - Categorizing Content for Better Flow 25:07 - Final Thoughts and Next Steps 30:48 - Mindfulness in Athletic Performance 31:22 - Simplifying Content for Better Engagement Tune in on Thursday's for free coaching consults! Apply [https://forms.gle/ERdSCh5YVs1WpPG86] to be featured and receiving free business coaching here [https://forms.gle/ERdSCh5YVs1WpPG86].
25 episodes
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