FRONT OF BOOK TEXAS with Kristie Ramirez
Send us Fan Mail [https://www.buzzsprout.com/2608509/fan_mail/new] There's a look that's uniquely Texas. Worn in, intentional, quietly expensive. Lauren Owen of Texas built an entire brand around it. Lauren Mahoney and Matt Owen, the married creative duo behind Lauren Owen of Texas, are redefining Austin vintage shopping with their signature late 20th century old Texas money aesthetic that feels nostalgic, intentional, and completely their own. In this episode of Front of Book Texas, they share the long runway behind the brand: high-level careers at Urban Outfitters mastering buying, merchandising, and creative direction, followed by a life-altering leukemia diagnosis, the chaos of COVID, and a pivotal stint at Outdoor Voices that finally pushed them to build something of their own. This is a masterclass in what it takes to create a vintage brand with a genuine point of view. From Texas style icons to the ways outsiders misread Texas fashion culture, Lauren and Matt break it all down including the one wardrobe essential they recommend for anyone new to the Lone Star State: cowboy boots. Whether you're passionate about Western style, vintage clothing or the craft of building an authentic lifestyle brand, this conversation delivers the kind of insider perspective you won't find anywhere else. If you love Texas fashion, Western aesthetics, and real talk about building a brand from scratch, subscribe to Front of Book Texas, follow us on your favorite platform, and watch the full episode now and if this one hit home, leave a review so more listeners can find us. Thanks for listening to FRONT OF BOOK TEXAS with Kristie Ramirez New episodes drop every two weeks. FOB TEXAS explores the people shaping lifestyle & culture and the place shaping them. For culture seekers, gadabouts, and the Texas curious. Follow us on Instagram and Facebook @FrontOfBookTexas. FOB TEXAS A Podcast Where Texas Culture Gets Loud Georgianna Moreland | Executive Producer A Landmore Media Production
9 episodes
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