Frontier Dispatch: Deep Tech Conversations

Sharp End: "I thought I understood Amazon's 'Build Backwards' method, until I met Steve Kessel"

26 min · 14. apr. 2026
episode Sharp End: "I thought I understood Amazon's 'Build Backwards' method, until I met Steve Kessel" cover

Description

The conversation with Steve Kessel from Amazon focused on the importance of emphasizing people and processes over brute force, leadership through people and processes, and the significance of the PR FAQ process in product development. The discussion also covered the hiring for superpowers, building momentum and iteration, and the role of leadership in making judgment calls. Hosted by Phil Morle. Takeaways * People and processes over brute force * Leadership through people and processes * The importance of PR FAQ process Chapters * 00:00 Emphasizing People and Processes * 08:06 Hiring for Superpowers * 20:04 Building Momentum and Iteration

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