"A brand is what you want to be known for" and tips for tech marketing success with Kristi Melani, CMO of Telesign

"A brand is what you want to be known for" and tips for tech marketing success with Kristi Melani, CMO of Telesign

Kristi Melani is one of my favorite marketing leaders, as well as a professional mentor and friend. In this episode, Kristi shares her tips for creating alignment between marketing and other departments, driving demand, and creating a happy, productive marketing team. I hope you enjoy the episode!

"Six ways social media can help your B2B start-up grow faster" with Nat Lennox

In this solo episode, I talk about the value social media brings to B2B start-ups, based on my recent short series for the Forbes Communications Council. You'll learn how to use social media to shorten the sales cycle, drive revenue, attract press, and attract top-tier talent. I hope you enjoy the episode!

"How to bring good brand creative to life, collaboratively" with Andrew Cambouris, Founder and Head of Creative at Contrast Designworks

Hello hello! Today I'm speaking with fellow brand fan and agency owner Andrew Cambouris, the Head of Creative at his Bay Area-based agency, Contrast Designworks. In this episode, Andrew and I chat about the creative process, how to bring great marketing and brand initiatives to life as an in-house/agency collaboration, and the detailed thought that goes into those photos, videos, and illustrations you see on your favorite branded digital and social channels. This is a great episode for anyone wondering what really goes on behind the scenes as we bring brand campaigns to life.

"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof Analytics

Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!

"What really goes into a rebrand" with Carla Weis, Head of Brand and Creative at Docusign

Many companies aspire to have a brilliant, impactful, inspiring brand... but what really goes into creating and maintaining one? In episode, Docusign's Head of Brand and Creative, Carla Weis, takes us behind-the-scenes with the Docusign rebrand. We discuss the details, what went into the creation and release of the new brand, and everything business leaders should know about creating a vibrant, show-stopping brand presence in your industry.