Give Me Some Good News
In this episode, we sit down with Aaron Mullins, Executive Director of the Johnston County Visitors Bureau, to unpack what it really means to lead, connect, and tell a destination’s story. Aaron shares how his background in communications, from corporate leadership to working with U.S. senators, shaped his approach to running a DMO that represents 11 unique towns. We dive into the challenges of balancing those identities, the power of local storytelling, and why engagement at the community level is the foundation for everything. We also get into a topic we’re fired up about: destination podcasts. Aaron gives a behind-the-scenes look at launching a video-first, on-location podcast designed to bring Johnston County’s stories to life in a way traditional marketing simply can’t. A big theme throughout this conversation: DMOs aren’t just marketers anymore, they’re connectors, storytellers, and community builders. If you’re in tourism, marketing, or just love hearing how great destinations come to life, this one’s for you. And as always… just a little bit of good news to start your day.
38 episodes
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