From the Inside Out: Aligning Your Company's Workplace Culture and External Brand

From the Inside Out: Aligning Your Company's Workplace Culture and External Brand

Public relations strategist Krista Terrell joins us to explore how strong brands are built from the inside out. Drawing on her leadership with the Arts & Science Council and her work in nonprofit and corporate communications, Krista shares how workplace culture, values, and leadership behaviors shape external brand perception. This conversation reveals why true alignment—not just messaging—is the key to credibility, trust, and long-term impact.

Unmuted and Uncompromised: When Integrity Becomes Influence

Civic innovator Christine Edwards Pitkin joins us to explore ethical visibility and what it truly means to show up with integrity. Founder of Civility Localized, she operates at the intersection of government, community, and entrepreneurship, amplifying voices often left out. From TEDx to national recognition, Christine shares how influence is built through trust, consistency, and purpose, especially when the stakes are real.

The Power of Being Real: Building a Brand that Fosters Connection

Today on Going Beyond the Image, I’m joined by entrepreneur and coach Kady Jacobs, founder of Anger Management of the Upstate. From St. Thomas to South Carolina, Kady’s 20+ year journey in education, counseling, and community service reflects a deeply grounded identity. We explore how her authenticity shapes her leadership, empowers transformation, and helps others confront who they are, how they show up, and how they change—even in life’s most challenging moments.

The High Road: Leading with Integrity in Every Room

Integrity isn’t situational—it’s a choice. In this episode, Apostle Sam Wagner of New Foundation Church International in Charlotte, NC, shares how a lifetime of service has shaped his unwavering commitment to doing what’s right, even when it’s not popular. A conversation about courage, calling, and the kind of leadership that leaves a lasting impact.

Episode 2 | Grounded Identity | Kalyn Fahie's Journey of Faith, Power, and Purpose

In this episode of Going Beyond the Image, host Loán Lake sits down with Kalyn Fahie, author, speaker, and founder of S.O.F.T. Life Coaching, for a powerful conversation on faith, resilience, and the audacity to choose a different life. Together they explore the GOBI pillar of "grounded identity" - which looks at how much your brand is rooted in who you truly are, not just what you do. Kalyn shares her journey from surviving domestic violence to building a purpose-driven career that has impacted thousands of women. Through unwavering faith, bold decision-making, and a commitment to personal growth, she redefined what success looks like, on her own terms. The conversation covers what it truly means to “live S.O.F.T.” in a world that often demands hardness, especially from women in leadership. From healing and identity to entrepreneurship and impact, this episode is a reminder that softness is not weakness, it’s power alignment, and freedom. If you’re navigating a pivot, building something new, or learning to trust yourself again, this conversation will meet you right where you are. Follow Kalyn Fahie: * Website: https://kalynfahie.com [https://kalynfahie.com/] * Instagram: @mskalyn * TikTok: @mskalyn * Facebook: Kalyn Fahie * LinkedIn: Kalyn Fahie * YouTube: @KalynRisker