Good Morning, Money!

Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear

1 min · 5. juni 2026
episode Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear cover

Description

The Halitosis Hustle  Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail [https://www.buzzsprout.com/2406281/fan_mail/new]

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