Grow! Business Podcast w/Cory Mosley
Everything is getting more expensive — gas, software, payroll, supplies, and operating costs. So what should business owners do when margins start shrinking? Raise prices? Hold steady? Hope for the best? In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down the real-world strategies businesses can use to raise prices without losing their best customers. You’ll learn: * Why staying underpriced is often more dangerous than raising prices * The biggest pricing mistakes business owners make * How to increase perceived value before increasing prices * Why better customers beat more customers * How to segment customers and protect loyal clients * The psychology behind premium pricing and customer trust * Smart ways to package offers, communicate increases, and improve margins * How authority and positioning impact what customers are willing to pay If you’ve been afraid to raise prices, this episode gives you a practical framework for doing it strategically, confidently, and profitably. Whether you’re a business owner, executive, consultant, or entrepreneur, this conversation will help you rethink pricing as a growth strategy — not just a financial decision. 📘 Get Cory Mosley’s book Positioned for Growth [https://www.amazon.com/Positioned-Growth-Strategy-Modernize-Business-ebook/dp/B0F6FK5XC9/ref=sr_1_1?crid=1AKF6KLIJKB7Y&dib=eyJ2IjoiMSJ9.fMDxyHMvFEMT6LO9GCKPGg.z2cCNffzRffBCOf46YE_ET39btC413O4t5KIZsuuLaI&dib_tag=se&keywords=positioned+for+growth+cory+mosley&qid=1778076919&sprefix=positioned+for+growth+cory+mosle%2Caps%2C167&sr=8-1] 🌐 Learn more at CoryMosley.com [https://www.corymosley.com/] 🎥 Discover the Obvious Choice Interview at ObviousChoiceInterview.com [ObviousChoiceInterview.com] Credits: Hosted by: Cory Mosley, Business Growth Strategist Co‑Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. D [https://www.corymosley.com/disclaimers]isclaimers [https://www.corymosley.com/disclaimers]
111 episodes
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