04 | Differentiation: It's the product, stupid

01 | Growth Formula: The Rule of Three

A Checklist for Growth in Turbulent Times—and Beyond

02 | Corporate Purpose: The Big Idea

Why a Purpose Statement Doesn't Do the Job

03 | Shifting Perspectives: Your Purpose or Mine?

Why Your Customers' Purpose Matters More Than Your Own

04 | Differentiation: It's the product, stupid

Eight Strategies to Turn Your Product into a Standout Experience

05 | Product Innovation: Fake It 'Til You Make It

Why Only a Reality Check Can Prevent the Next Flop