The Creative Core: Part 2

The Creative Core: Part 2

It's an art. It's a science. It’s creative marketing! In “The Creative Core: Part 1,” we spoke with members of our Creative Team about how our three pillars of marketing (Content, Strategy, Design) help community institutions reach and engage the best prospects possible while making the most of every dollar. In this follow-up episode, HabChat hosts Scott and Susan reconnect with Cory Kibler (Director of Copy & Content) and Gail Dishman (Art Director) for a deeper dive into how we produce top-tier omnichannel marketing for our valued clients. Listen now to find out what makes them tick and why our data-driven marketing strategy delivers!

Dynamic Teams

We have all been a part of a team – good or bad. Teams are found at work and at play. They can include thousands or just two. On the basketball court, in the orchestra pit, the military combat unit, and the boardroom, dynamic teams are critical to successfully get things done. At Haberfeld, every day we work to harness the power of dynamic teams so that we can help our clients accelerate growth. In this HabChat episode, we talk dynamic teams. Join us as we jump into a subject that impacts us all. You’ll even meet a new member of our HabChat team!

The Creative Core: Inside the Three Pillars

To help our clients reach and engage the best possible prospects while getting the most out of every dollar spent, our Creative Team relies on what we call the three pillars of marketing: Content, Strategy, and Design. Together, these pillars ensure we reach the right people with the right messaging at the right time and in the right ways, all for maximum institutional growth. In this special episode, HabChat Producer Jason Ortiz sits in for hosts Patrick and Susan to interview Cory Kibler (Manager of Copy & Content), Tracy Munoz (Senior Creative Strategist), and Gail Dishman (Art Director) about the respective roles they play in creating effective top-tier print and digital marketing for our valued clients. We’d also love to hear from you. After you listen, visit haberfeld.com/habchatfeedback [https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.haberfeld.com%2Fhabchatfeedback&data=05%7C02%7Cjortiz%40haberfeld.com%7Ca22019db69904fb7e21808de3f3f3a1a%7Cfe16b97a1e664d1c8d95eb3e7deb7da5%7C0%7C0%7C639017737943526926%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=0v5VO5c0yrj6cV%2BdMC0iIG2%2BybMD8ENvW4DpkfcUKog%3D&reserved=0] to share any questions you have for the Creative Team, and we’ll answer them in a follow-up episode!

The Transition

A change of leadership is as complicated as it is exciting. In the best cases, there is genuine sadness from bidding farewell to a leader who has spent so many years guiding, directing, inspiring, and shaping an organization. Meanwhile, there is also joy and anticipation in promoting a new leader who is eager to take up the mantle and lead an organization down new roads while honoring the past.  By this point, you have likely heard that Haberfeld has gone through a significant leadership change. And, as with every healthy leadership transition, there has been much planning, communicating, goal setting, and strategizing to make it as smooth as possible.  In this new episode of HabChat, hosts Patrick and Susan discuss our recent leadership succession process with Dr. Sean Payant (Haberfeld President) and Achim Griesel (Haberfeld President Emeritus) and all the key factors involved in a seamless and successful leadership transition.

Partner Insights - Haberfeld Symposium '25

Haberfeld Symposium, our annual gathering of leaders from client-institutions, is the ideal opportunity for the country’s best community bankers to connect with one another, learn from Haberfeld experts and guest speakers, and have a lot of fun! This year’s Symposium took place in sunny Phoenix, Arizona, where HabChat producer Jason Ortiz and Cohost Susan Kubert had the chance to speak with several of our esteemed partners in growth.  In this special episode of HabChat, you’ll hear insights about our HPG™ strategy and other Haberfeld products that can bring value to your financial institution.  Our guests in this episode are: * Ed Martel of Jonestown Bank & Trust (PA) * Rikiyah Pryor of Citizens Bank (KY) * Shannalea Taylor of The Bank & Trust (TX) * Jen Bonham of Peoples Bank & Trust (KS) * Laura Ketterling of Western Security Bank (MT) * Frank Turza of Midland States Bank (IL) * Lori Loffler of Community Bank, N.A. (NY)  Listen today and hear us LIVE from Symposium 2025!