House of Dissent

Episode Twenty-Eight: Engineering Consent: Edward Bernays, Propaganda and Public Relations

37 min · 8. apr. 2026
episode Episode Twenty-Eight: Engineering Consent: Edward Bernays, Propaganda and Public Relations cover

Description

Episode 28 of the House of Dissent podcast examines Edward Bernays and the emergence of public relations as a force in 20th-century politics and commerce. It explores how mass communications, advertising and PR shaped consumer culture, reinforced capitalism, and became tools of Cold War propaganda. The episode discusses Bernays' major campaigns (including promoting women smoking and his role in the 1954 Guatemala coup), the broader context of the Marshall Plan and US cultural influence, and the ways media and propaganda engineered public opinion to protect and expand capitalist systems.

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episode Episode Twenty-Six: Karl Marx and Historical Materialism: Part Two artwork

Episode Twenty-Six: Karl Marx and Historical Materialism: Part Two

Episode 26 of the House of Dissent podcast expands on Marx's theory of historical materialism, focusing on the division of labour, consciousness, and alienation. The host traces Marx’s writings from the German Ideology and the 1844 Manuscripts through to Das Kapital, and connects them to later thinkers like Lukács and the Frankfurt School, as well as contemporary figures such as Xi Jinping and Francis Fukuyama. The episode explores how industrial and post-industrial changes, commodity fetishism, mass media, and advertising shape class relations and consciousness, and considers why proletarian revolution did not emerge in capitalist societies. The final segment previews a discussion of Fukuyama’s 'end of history' thesis in the next episode.

20. feb. 202629 min