ICE Girls
Initial success with the plan and marketing Successes during the warm summer days leads to a misplaced sesne of wellness.
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13 Episoder
Chapter 1: The Status of The Danish Match Industry Before the Match Girl Concept
Before, someone had to have the idea of little waifs selling matches. It was a team from Marketing. Here is described the conditions and constraints they were working under before they had their brianstorm.
Chapter 2: The Idea Gains Traction
Problems are antcipated and then overcome about using the urban homless to sell matches with up-to-date manageral techniques. Success! The idea marches forward.
Chapter 3: the Plan Revealed
The speech that unviels the concept.
Chapter 3a Reaction
Chapter 4 Winter Brings Problems
Problems which were not forseen and were not my fault. I tried to warn them.
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