Why Authors Have More Power Than Ever with Michael Larson

Why Authors Have More Power Than Ever with Michael Larson

Publishing is changing faster than most writers were taught to expect, and that shift can feel either terrifying or freeing depending on how you approach it. I sit down with legendary literary agent and San Francisco Writers Conference founder Michael Larson, author of How to Write a Book Proposal, to talk about what actually works for writers right now, and what will matter even more in the future. His take is refreshingly practical: this is the best time ever to be a writer, but only if you commit to both craft and readers.  We get into why big traditional publishers can be a tough fit for new authors, why mission-driven independent presses are reshaping the literary landscape, and why self-publishing and creator ownership keep gaining ground. Michael explains the real advantage authors have today: controlling your rights, your website, your content, and your email list so you can build a direct relationship with the people who buy and share your work. We also talk about the “three books” (or five) mindset, how a backlist becomes an asset, and why a book that truly delivers can become unstoppable in the age of online discovery.  You’ll also hear Michael’s “superpowers” for writing success: loving the work, setting clear goals, mastering craft, becoming visible in ways you can sustain, collaborating with early readers, thinking like a business without sacrificing your values, staying balanced, and finding joy in the long journey. If you’re working on a book proposal, weighing traditional publishing vs self-publishing, or trying to grow a real author platform, you’ll leave with a clearer plan and a stronger sense of what to prioritize.  If you found this helpful, subscribe, share it with a writer friend, and leave a review so more authors can find the show. What part of building your writing career are you focusing on next? Subscribe to our YouTube Channel [https://www.youtube.com/channel/UC0ZwlmfNnEw85u5vRhka2AQ] Follow us on Instagram [https://www.instagram.com/launchmybook/] and Facebook [https://www.facebook.com/launchmybook] Learn more about Launch My Book [http://www.launchmybook.com]

The Real Story Behind Hybrid Publishing with Brooke Warner

“Distribution” might be the single most misunderstood word in book publishing, and that confusion costs authors real money. We sit down with Brooke Warner, publisher of She Writes Press and host of the Memoir Nation podcast, to explain what legitimate hybrid publishing looks like and why it emerged as a needed alternative to both traditional publishing and DIY self-publishing. We start with Brooke’s path through traditional indie publishing and the industry shift she watched firsthand: acquisitions moving away from “we love the writing” toward “who is the author and what platform do they have?” From there, we trace how She Writes Press grew into a writing-first hybrid publisher and what “author-subsidized” actually means, including why royalties work differently when authors invest in production. Then we get highly practical about book distribution. Brooke breaks down fulfillment versus true traditional distribution, the push effect of sales reps, how Amazon and wholesalers place orders, why bookstores and libraries matter, and the financial reality of commissions and returns. We also cover the modern landscape of hybrid publishers, including the rise of predatory publishing, and share concrete vetting steps like talking to authors you find yourself, examining book quality, and using the IBPA hybrid criteria checklist to verify claims. If you care about publishing transparency, listen, subscribe, and share this with a writer friend. Subscribe to our YouTube Channel [https://www.youtube.com/channel/UC0ZwlmfNnEw85u5vRhka2AQ] Follow us on Instagram [https://www.instagram.com/launchmybook/] and Facebook [https://www.facebook.com/launchmybook] Learn more about Launch My Book [http://www.launchmybook.com]

The First Question Every Author Needs to Answer

Most authors spend a lot of time thinking about what they want to write. Far fewer spend time thinking about why they're writing it in the first place. Yet that single question influences almost every publishing decision you'll make—from the path you choose to publish, to how you market your book, to how you define success once it's out in the world. In this episode of If I'm Being Honest, we explore the motivations that drive people to write books and why understanding your "why" can save you time, money, and frustration. We discuss the realities of writing for profit, including the economics of book sales, royalties, and production costs. We also look at legacy projects—memoirs, family histories, and personal stories written to preserve experiences and pass them on to future generations. We tackle a motivation that many authors feel but few openly discuss: recognition. Whether you dream of seeing your book on a shelf, earning industry credibility, or simply proving something to yourself, your goals matter—and they should influence your publishing strategy. We also explore books written to create impact, support a cause, build a business, attract clients, increase speaking opportunities, or establish authority within a field. For fiction writers and career authors, we discuss the long game of building a readership and creating a body of work that grows over time. And for those who simply love writing, we make the case that creating and sharing your work as art is a worthy goal all on its own. If you're writing a book—or thinking about writing one—this conversation will help you clarify your goals, make smarter publishing decisions, and create a definition of success that actually aligns with what matters most to you. Subscribe to our YouTube Channel [https://www.youtube.com/channel/UC0ZwlmfNnEw85u5vRhka2AQ] Follow us on Instagram [https://www.instagram.com/launchmybook/] and Facebook [https://www.facebook.com/launchmybook] Learn more about Launch My Book [http://www.launchmybook.com]

From Podcast to Published Book with Jared Maher

What happens when a successful podcast becomes a bestselling book? In this episode, I sit down with Jared Maher, lead producer at The Lever and co-author of The Master Plan, to unpack the journey from investigative podcast to independently published book. We explore how years of reporting, research, and storytelling were transformed into a long-form product that could reach readers in a completely different way. Jared shares the behind-the-scenes decisions that shaped the book's launch, including why the team chose a DIY publishing approach, how they leveraged an existing audience, and what they learned about turning listeners into readers. We dive into the realities of self-publishing, including presales, print-on-demand production, distribution through IngramSpark, Amazon KDP strategy, direct sales through Shopify, and the importance of owning your customer relationships. We also discuss what creators often get wrong about book launches, how a built-in audience changes everything, and why their most important metric is not just book revenue but membership conversion in a reader-supported business model. Whether you're a first-time author, an entrepreneur writing a book to grow your business, or a content creator considering a publishing project, this conversation offers practical lessons you can apply immediately.   If you're interested in self-publishing, book marketing, audience growth, podcast-to-book strategy, and building sustainable revenue beyond launch week, this episode is packed with insights. Subscribe for more straight talk about book publishing and promotion, share this episode with an author who could benefit from it, and leave a review with your biggest takeaway. Subscribe to our YouTube Channel [https://www.youtube.com/channel/UC0ZwlmfNnEw85u5vRhka2AQ] Follow us on Instagram [https://www.instagram.com/launchmybook/] and Facebook [https://www.facebook.com/launchmybook] Learn more about Launch My Book [http://www.launchmybook.com]

How to Use AI to Beat Writers Block and Write More with Plot Drive

The hardest part of writing a book is rarely “coming up with ideas.” It’s the thousand tiny moments that break your focus: hunting for a detail you wrote weeks ago, second-guessing whether you already told that story, losing track of character threads, or getting pulled into email while you search across messy folders. That’s where my conversation with Jay Rosencrantz, founder of Plotdrive, gets interesting fast. We talk about Plotdrive as a clean writing studio that blends the simplicity of a word processor with the organization writers expect from serious book writing software. Your draft stays front and center, while a simple sidebar holds folders and documents for foundations, character notes, locations, drafts, and edits. The AI layer is optional and controlled: you can toggle context on or off per document, so the model only sees what you want it to see. Jay also explains how Plotdrive connects to multiple large language models, including GPT, Claude, and Gemini, so you can choose the best tool for brainstorming, structure, or revision. The big takeaway isn’t “let AI write your book.” It’s using AI for writers as a block-breaking partner that reduces friction and keeps you in flow. We dig into Co-Writer as a coach and developmental editor, how LLMs can help with structure and tropes for fiction, and how nonfiction authors can use natural language to check redundancy and consistency without derailing a writing session. We also get real about the fear and ethics around AI, and why the healthiest frame might be support over replacement. If you’re curious about a Scrivener alternative, a Google Docs alternative, or just a better way to finish the draft you keep restarting, listen now and tell us what part of the process blocks you most. Subscribe, share this with a writer friend, and leave a review so more authors can find the show. Subscribe to our YouTube Channel [https://www.youtube.com/channel/UC0ZwlmfNnEw85u5vRhka2AQ] Follow us on Instagram [https://www.instagram.com/launchmybook/] and Facebook [https://www.facebook.com/launchmybook] Learn more about Launch My Book [http://www.launchmybook.com]