In Good Company with Cathy Martin

"Everyone will have an opinion!": Conquering the social media 'cringe' and finding your niche

29 min · 22. juni 2026
episode "Everyone will have an opinion!": Conquering the social media 'cringe' and finding your niche cover

Description

From a beauty counter in Debenhams to a global beauty brand. Elanna McGowan is the owner of Pearl Beauty – a functional makeup brand which is making waves in the UK, Ireland and beyond. Originally from Canada, Elanna moved from Ontario to Ballymoney after meeting her now husband. Having built up a following on YouTube of almost 300,000, she decided to start a beauty brand that anyone could use – and pearl beauty was born. She joined Cathy to talk about finding your niche, building a brand, and staying true to yourself in business. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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13 episodes

episode “People think you have to be a millionaire”: What is angel investing? artwork

“People think you have to be a millionaire”: What is angel investing?

Clare McGee is the co-founder of AwakenHub and Awaken Angels — organisations focused on supporting female founders and helping more women get involved in investing and entrepreneurship. Awaken Angels is the first all female investment syndicate. Only 2% of global investment goes into female-founded startups, and Clare and her team want to close the gap. She joined Cathy to talk about the journey of a female founder, all things investment, and her upcoming Sheventures summit. The content of this podcast is for information purposes and does not constitute investment advice or a recommendation of any investment product. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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