The Art of Merchandising Your Fashion Brand

The Art of Merchandising Your Fashion Brand

Lisa Sabat, previously merchandising manager for New York & Company, joins Anna Livermore to share her insights on the importance of merchandisers collaborating with designers, and being in tune with development, trends, and sales strategies. Plus how designers can benefit from working in conjunction with merchandisers to reach the same goals; profiting for long-term sustainability.

The Price Tag of Made In The U.S.A

Made in the U.S.A is desired; however, the customer is still learning why domestic products cost more than imported products. Designers who want to produce domestically convey pride behind the significance of Made in the U.S.A. In historical regard, 96% of garments supplied to the U.S. in the late 1960s were produced in the Garment District of NYC. Before fast fashion dominated the industry the value of what constructed an article of clothing was relevant to the customer. Today, we're seeing a revolution in post-consumer recycling and reselling, a movement for high-quality minimalism.  Originally published: August 2020. Podcast guest: Laura Dotolo, founder of ClutchMade [https://www.clutchmade.com/]

Meghan Stanton, Founder of Henry Duvall

Client Meghan Stanton, the founder of Henry Duvall; launched in March of 2022, offers insight into balancing a brand, life, and motherhood. Listen to this case study if you're curious about launching a fashion brand or any product. Wherever you are in your journey building the right team will help you overcome hurdles and achieve your dreams.  Website: Henry Duvall [https://henryduvall.com/] IG: henryduvallco [https://www.instagram.com/henryduvallco/]