In The Making with Lauren Goodman
How do you turn a completely new idea into a successful business? In this episode of In The Making, Lauren sits down with Daisy Amodio, founder of The Proposers — the UK’s first marriage proposal planning company. From creating a brand-new niche in the wedding industry to landing a TV show and planning over 5,000 proposals, Daisy shares the reality of building a unique business from scratch. This episode dives into marketing to an unconventional audience, navigating growth, and the truth about media exposure — including why a TV show didn’t necessarily translate into business growth. In this episode, we cover: * Building a niche business in the wedding industry * The story behind The Proposers * Marketing to men and a unique target audience * Landing a TV show and what it’s really like behind the scenes * Why visibility doesn’t always equal revenue * Scaling a creative service-based business * Lessons in entrepreneurship, growth, and resilience If you’re looking to stand out in a crowded market or build something different, this episode is full of insight into thinking creatively and backing your ideas.
30 episodes
Comments
0Be the first to comment
Sign up now and become a member of the In The Making with Lauren Goodman community!