INDUSRUPTIV
In this episode of INDUSRUPTIV, recorded live at INDUMATION 2026 [https://www.indumation.be/nl/], we sit down with Marc Vissers, Marketing Manager EMEA at Lenze. After an intense few days on the exhibition floor, we reflect on the real challenges companies across Europe are facing today. From resource shortages to supply chain disruptions and increasing complexity, the pressure on the manufacturing industry is higher than ever. This conversation goes beyond products and dives into the shift towards solutions, partnerships, and customer-centric thinking. We explore: * Why the industry is moving from product-driven to solution-driven models * The growing urgency around digitalization, cybersecurity, and compliance * How companies deal with resource shortages and time-to-market pressure * The evolution of sales towards consulting and long-term partnerships * Why collaboration across ecosystems is becoming essential for survival No hype, no empty promises. Just a clear and honest conversation about what it takes to stay relevant in today’s industrial landscape.
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