Inside Automotive with Jim Fitzpatrick, powered by CBT News
AI is reshaping how consumers discover dealerships and make vehicle-buying decisions online. In this episode, Robert DeGeorge, Director of Product Consulting for Dealer.com and VinSolutions Retail Solutions & Sales, explains why dealers must rethink website structure, data accuracy, and digital visibility as shoppers increasingly turn to AI tools for direct answers. DeGeorge discusses how platforms like ChatGPT and Google Gemini are changing the research process, making it more important for dealership websites to be readable not only to consumers but also to AI systems. He also explains why structured data, real-time inventory updates, and generative engine optimization are becoming essential to digital retail strategy. Key discussion points: * How AI tools are changing consumer search behavior * Why dealership websites must be understandable to AI systems * The role of generative engine optimization in dealership visibility * Why structured data and clean site architecture matter * How real-time indexing supports pricing transparency and inventory accuracy * What dealers risk if their websites are not ready for AI-driven search DeGeorge outlines how dealers can prepare their websites for the next phase of online automotive discovery. Inside Automotive with Jim Fitzpatrick is powered by CBT News, your go-to source for the latest news, trends, and insights in retail automotive. Subscribe for more interviews with top industry leaders, dealership innovators, and experts shaping the future of automotive. For more content, visit CBTNews.com [https://www.cbtnews.com] and follow us on your favorite podcast platform.
125 episodes
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