Insights on air x Berylls by AlixPartners
How are automotive marketing and sales evolving? And How to navigate growing electrification, digitalization and shifting customer expectations? (00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director (01:10) What word describes best the state of automotive sales? (01:42) Dealers are here to stay! (03:13) The importance of personal and direct consumer contact (03:42) The possible impact of AI for sales and marketing (05:09) Barriers for growing shares of electric vehicles (BEV) (06:46) Vehicle lifetime as a chance for higher OEM profits (08:06) Needed structural chance within OEMs setup to match market needs (09:45) Refocusing as a chance for automotives future sales and marketing (10:45) Outro Visit or Berylls.com Website for further infos and reading: https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/ [https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/] https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/ [https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/] https://www.berylls.com/bev-sales-unlocking-private-demand/ [https://www.berylls.com/bev-sales-unlocking-private-demand/] https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/ [https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/] https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/ [https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/]
31 episodes
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