Intellectual Property: Legal Basics for Founders, Engineers, and Executives
Tech companies spend a lot of time focusing on products. But how do we brand those products? This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name: 1. Pick a name that is protectable. 2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application. This episode elaborates on both.
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