You're Missing the Most Important Hire in Your Business… And It's Not Who You Think

Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad

There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don't always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let's be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I've spent a lifetime in radio—and now what we call radio with pictures—is because it allows something rare in today's world: Immediacy. Presence. Truth in motion. I can speak to you right now—in the middle of an unpredictable year, in a world that refuses to sit still. That matters. Because we are living in a time when the pace of change has outstripped the pace of reflection. And that's dangerous. Inconvenient Truth #1: Nothing Works Perfectly No plan works perfectly. No leader has perfect clarity. No system runs without friction. If you're waiting for perfect certainty before you act… you may be waiting forever. Inconvenient Truth #2: The World Has Already Changed We are now living in the performance economy—and what some call the transformation economy. And layered on top of that? Artificial Intelligence. This is a right now reality. Inconvenient Truth #3: We Don't Teach People How to Handle Money Everybody wants money. Because money helps you get the good stuff. But most people don't know how to manage it, multiply it, or use it well. Financial intelligence matters. Inconvenient Truth #4: Generosity Is Not Optional Without generosity, civilization collapses. At some point, we must choose to share what we have. Inconvenient Truth #5: Everyone Should Learn to Be an Entrepreneur What if we prepared people not just for jobs—but to build something? Even if you work for someone else, think like an entrepreneur. So What Does This Mean for You? 2026 will be challenging. But you can become the kind of person who turns obstacles into opportunities. Things to Remember - The best ideas are often inconvenient before they are helpful - No plan works perfectly - Adaptation is essential - Financial intelligence matters - Generosity sustains society - Entrepreneurial thinking is a life skill Things to Share - Share POM thinking - Talk about financial intelligence - Encourage entrepreneurial thinking - Promote generosity Things to Take Action On - Review your financial habits - Act on one entrepreneurial idea - Practice generosity this week - Adapt to AI and change - Treat your work as a project you are building The Challenge Think like an entrepreneur. Act with generosity. Move forward without waiting for perfect clarity. Stay present. A Motivational Wish & Benediction May you not fear inconvenient ideas. May you think clearly, act boldly, and give generously. May you find your place as a builder in this changing world. And may it go well with you—as you learn to survive, thrive, and serve. Until next time, Stan

You're Missing the Most Important Hire in Your Business… And It's Not Who You Think

Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan "The Radio Man" Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it's not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we're not just entering a digital economy—we're entering a performance economy. It's not enough to know something, build something, or market something. You must communicate it—clearly, powerfully, and consistently. That's broadcasting. There's a difference between someone who does a podcast and someone who is a broadcaster. Broadcasting is not just a skill. It's a state of mind. It's curiosity. Presence. Connection. The best broadcasters are the most curious people in the room. Every person has a story. The question is—are you curious enough to discover it? Every person you meet is wearing an invisible sign that says: "Please tell me I'm important." Read the sign. In today's world, your communication determines your success. Your Zoom calls matter. Your videos matter. Your voice matters. If you want to succeed today, you must learn how to perform across media. This is the new degree: Master of Self-Expression. THINGS TO REMEMBER We are living in a performance economy. Communication is core strategy. Curiosity drives connection. THINGS TO SHARE Every business needs a CBO. Curiosity is power. Broadcasting is identity. THINGS TO ACT UPON Improve your communication skills. Invest in your presence. Develop or hire a CBO. A PERSONAL CHALLENGE If you can't communicate it, you can't scale it. A CLOSING BENEDICTION May you find your voice in a noisy world. May your curiosity open doors. May your message reach those who need it most. You are not just building a business. You are broadcasting a story. Make it worth hearing.

Big Sticks, Bigger Questions, and Your Superpower:
An Inconvenient Return to Realit

By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I'll call "downtime, overtime, and out-of-time," I'm back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that's not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient Ideas I've come to believe something that may surprise you: The most valuable ideas are often the most inconvenient. They interrupt our assumptions. They challenge our comfort zones. They force us to rethink what we thought was settled. And right now, we're living in one of those moments—where everything is shifting. AI: Not a Tool… a Tidal Wave Let me begin with a confession. When I first started talking about artificial intelligence, I said, "Not much will change… but some things will." Well… I was wrong. A lot is going to change. In fact, it already is. I recently faced a complex business problem with my team—one that might have taken us an entire day (or more) to solve. Instead, I turned to my AI assistant. Within minutes, we had: - Research - Contacts - A workable solution Problem solved in five minutes. That's not evolution. That's disruption. The Four A's of AI Here's how I now understand AI—through what I call the Four A's: Aggregation – It gathers knowledge from everywhere Amplification – It expands and clarifies ideas Acceleration – It moves faster than any human workflow Artistry – It creates visuals, language, and expression with remarkable skill That combination is powerful—and potentially dangerous if ignored. Those who learn to use AI will surge ahead. Those who don't… may fall behind quickly. The Rise of the Creator Capitalist You must learn to create value in a way that also creates income. Creativity is no longer optional. Expression is now economic. And everyone is in the marketplace. So Here's the Big Question: What's Your Superpower? What is your superpower? What do you do exceptionally well? What could you become known for? What category could you own? Noise vs. Signal: Why Expression Matters More Than Ever A lot of traditional communication is losing its power. Blogs without emotion are ignored. Words without energy are forgotten. Ideas without expression are invisible. You don't just need to say something. You need to move something. A World of Big Sticks and Bigger Decisions Power matters. Not just words. Not just intentions. But the ability to act—and create outcomes. A Personal Reflection: What Does It Mean to Be Useful? Be useful. Ask yourself—what can I do that is useful to others? That's where real value begins. The Cowboy Spirit and the Future of Storytelling We're building something new: A broadcasting collective A publishing platform A performing network All rooted in one idea: Help people live well… and flourish. If your business does not help people flourish—it's probably a wreck. Things to Remember - The most valuable ideas are often inconvenient - AI is transformational - Your superpower is your leverage - Expression matters - Power creates outcomes Things to Share - The Four A's of AI - Discovering your superpower - Thinking like an entrepreneur - Being useful Things to Take Note Of (and Act Upon) - Identify your superpower - Use AI daily - Upgrade communication - Be useful every day A Final Thought—and an Invitation Inconvenient times create uncommon people. Don't just survive—step into it. Be useful. Be powerful. Be world class.

Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World

On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the "pro skills"—that actually help us live well? A Moment Between Shadows and Hope Set against the solemn backdrop of Maundy Thursday—the day marking the Last Supper and the beginning of Christ's suffering—Stan framed the moment with honesty: The scene is dark. The world feels uncertain. But even in black, there's a thread of red—hope running through it. With a touch of humor (and his "granny greeting glasses"), he invited listeners into a rediscovery—not of something new, but of something true. The Real Skills That Still Matter 1. The Future Belongs to Storytellers In a world flooded with information, it is meaning that wins. And meaning travels best through story. If you can tell a story—clearly, compellingly, and authentically—you will always have a place in the performance economy. 2. Design Builds Trust Before Words Design is not decoration—it's experience. Before anyone hears what you say, they feel what you present. Good design quietly communicates credibility, care, and clarity. 3. Learn to Show Up and Communicate The modern world is a stage—whether you like it or not. From camera to microphone to conversation, the ability to communicate effectively is no longer optional—it's foundational. 4. Take Smart Risks With AI reshaping careers and industries, playing it safe is no longer safe. "Everybody needs water—and everybody needs a plumber." Practical value still matters—but beyond that, we must learn to create value, think entrepreneurially, and take thoughtful risks. 5. Sleep, Stillness, and Prayer Matter More Than Ever In a noisy, anxious world, the disciplines of rest, reflection, and connection to something greater are not luxuries—they are survival skills. 6. Learn to Say the Right Things "Thank you." "How can I help you?" "I don't know." 7. Everyone Is Wearing a Secret Sign "Please tell me I'm important." A Sacred Pause: Passover and Freedom Passover reminds us of liberation—of a people set free after centuries of bondage. Maundy Thursday reminds us of sacrifice and love in the face of betrayal. - Wisdom is not fast—but it is foundational. - Storytelling is the currency of meaning. - Risk must be learned wisely. - Gratitude and humility matter. Things to Share - A sincere "thank you" can change everything. - Encouragement matters. Things to Take Action On - Tell three people they matter. - Practice stillness. - Take one thoughtful risk. A Closing Blessing and Call to Action To our Jewish friends, may this Passover season be filled with renewal and freedom. To all reflecting on Maundy Thursday, may you find strength and hope. Live wisely. Speak kindly. Take a risk. Rest well. Reach out to Stan at witradio.net Blessings, courage, and peace.

The Hidden Days of Holy Week what happened on Monday Tuesday and Wednesday and Why it Matters!

A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let's step into those days together—and discover what they mean for us today. Holy Monday — Confrontation and Cleansing On Monday, Jesus returns to Jerusalem and immediately confronts what is broken. He enters the Temple and drives out the money changers, declaring that God's house is meant to be a place of prayer, not profit. Then, in a symbolic act, He curses a fig tree—an image of outward life with no inward fruit. This is a day of spiritual clarity. It asks us a powerful question: What needs to be cleansed in our lives? Monday is about honesty, courage, and the willingness to deal with what is not right. Holy Tuesday — Teaching, Truth, and Urgency Tuesday is one of the most intense days of Jesus' public ministry. He teaches openly in the Temple, engages with religious leaders, and delivers some of His most important parables—calling people to readiness, responsibility, and faithfulness. He also speaks about the future, urging watchfulness and awareness. This is a day of truth. Tuesday asks: Are we listening? It reminds us that truth is not just to be heard—it is to be lived. Holy Wednesday — The Silent Day Wednesday is often quiet in the Gospel accounts—but beneath the surface, everything is shifting. Plans are being made. Betrayal is being arranged. Judas agrees to hand Jesus over. At the same time, a woman pours out expensive perfume in an act of devotion and love. This day holds a profound contrast: Devotion and betrayal. Love and calculation. Wednesday asks: Where do I stand? It is a day of decision—often made in silence. Putting It All Together The flow of these days tells a powerful story: Monday: Clean house Tuesday: Clarify truth Wednesday: Choose your allegiance By the time Thursday arrives, the direction has already been set. Holy Week is not just history—it is a mirror. Things to Remember • God is not interested in appearances—He desires authenticity. • Truth, once heard, carries responsibility. • Quiet decisions often shape our greatest outcomes. • The most important choices are often made before the spotlight appears. Things to Share • Share the idea that Holy Week includes meaningful "hidden days." • Encourage others to reflect on what Monday, Tuesday, and Wednesday represent. • Invite conversation about what needs to change, grow, or be decided. • Remind others that faith is lived in daily decisions—not just big moments. Things to Act On • Take time to "clean house" in one area of your life. • Revisit a truth you know—but may not be fully living. • Make one clear decision about who you are and what you stand for. • Choose devotion over distraction, clarity over compromise. Closing Call to Action This Holy Week, don't rush to the ending. Live the middle. Because Monday, Tuesday, and Wednesday are where the real work happens. If you're serious about building a life—and a business—that matters, start here. Clean house. Speak truth. Make your choice. And if you're looking for someone to walk alongside you in that journey, I would be honored to help. This is what we do at The Jesus Entrepreneur Experience and The Christian Entrepreneur Network. Let's build something that lasts. — Stan Hustad What It Takes Radio Company