Interesting ideas with Stan Hustad

Why don't you have a professional broadcaster in your business because that is vital to success in the marketplace today

Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the wire and makes things happen. And in particular, in our modern era, it makes communication happen. In fact, radio, video, radio and television, digital communication, all of that is radio and it is the way that most of us communicate today. Just think about that. Your iPhone, it's a radio. Your Apple Watch, it's a radio. They all are done as a result of something that a man named Tesla, heard about him? Did many years ago when he discovered ways to make electricity go from what was direct current, always go this way, to alternating current, which means it goes back and forth. Don't try to understand it, but just try to understand that what they discovered was when electricity went very, very, very fast back and forth. Electronic waves, invisible waves went through the air and could go all around the world. And then we figured out how to make sounds from them so we could send code. And then we figured out how to put voice on them. And there we are. We have radio. And then we figured out how to put pictures on them. And then we have television. And that's where we are today. It's all radio. Thank you, Mr. Tesla. Thank you, Mr. Marconi. Thank you, Mr. Faraday and a variety of others whose names you don't know who have given us something that within the last 100 years has truly changed human history and how we communicate. Well, I'm simply saying this. I've been involved in radio for most of my life, and I'm a professional. I've done it for a long time. I've gotten paid for it. I've done it around the world. I've produced thousands of radio programs, probably hundreds, maybe thousands of video programs. It's something I love to do. I do it fairly well. I've got great experience at it, and I've taught people around the world how to be really good at being on the radio so they could do the good work they want to do, hopefully do great work for humankind, and hopefully find ways to make it a better world to serve others. That's what I do. I think I do it fairly well, and I would like to audition with this particular little card that I have put together. You have an accountant in your business. You probably have a bookkeeper. You have a website designer. You may even have a social media person who comes in and does some work. You have people who do a variety of things that help make the business go. Well, in today's world, if you're not broadcasting in some way, you are going to be way behind, particularly with the AI phenomenon, and in particular because this truly is the performance economy and because changes are taking place faster than we can count, and you're going to have to be what I call point of the moment. You're going to have to be very good at responding to the world around and in sending messages of comfort, encouragement, challenge, wisdom, insight, and truth. So here's a bit of an audition. Ask, do you have a professional broadcaster in your business? You have all those other people in your business, and you may pay them well, and they may do a lot of worthwhile things, but you also will need somebody who knows how, not just a hobbyist, not just someone who knows a little bit about it, but you'll need somebody who's had a lot of experience in knowing, first of all, what doesn't work. Remember, I can never guarantee that something will work, but I can pretty well assure you that there will be things that won't work, and there are ways that what you can do, you can do much better and make more money. I just sighed because one of my good friends who's running a business where I've tried to help them, and they just sent out peace on the internet, and it's boring. It has no action, no energy, no personality. There is nothing about it except that there is a lot of writing and a few pictures that just sit there. We used to call this, and I still do, whenever people hold up a brochure, I say, that's a dead tree. All of the brochures you have, and all of the flyers you have, and all of that stuff that people pay good money to print out and put on glossy paper, and the news service, the UPS service, the postal service delivers it to my house, and it is what we call dead tree marketing. It's a dead tree. Paper is a dead tree, and it may be a glossy dead tree. It may be a well printed dead tree. It might even be an attractive dead tree, but it's a dead tree. No personality, no energy, no conversation. It's not nearly as effective as we would like it to be, and it is not nearly as effective as live with energy, personality, sound, moving pictures, stories that are told. We are now discovering that the best way to write a book is to do a radio program first, and one of the best ways to sell your book right now is to do a program about the book or something that leads people to your book, and that's why What It Takes Radio is a podcasting and publishing company, because if you want to write and sell a book, you're going to have to learn how to book it and broadcast it. Book it and broadcast it. I would like to demonstrate to you how you can make more money and have more fun and be more powerful and personable and maybe even professional in the marketplace that you seek to make your living and make your business successful in. Why don't you have a professional broadcaster in your business? I'm Stan. I'm the Radio Man, and I'd be more than happy to give you a little demonstration, maybe some instruction, but certainly to answer your questions about how and why you need a professional broadcaster somewhere in, with, connected to your business. I would welcome that opportunity. Thank you very much for your time. All the best and blessings on you and your business in these challenging, I mean very challenging times, both in life and business and in the world. It's, in many cases, needing someone like you with your wisdom, insight, and truth and the service that you can provide to make your mark in the marketplace. Until next time, and hopefully as we work together, I'm Stan. Bye for now.

When the Lights Go Out in Tucson, What Do We See?

Some ideas don't announce themselves with flashing lights. In fact, this one is about what happens when the lights aren't there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling. Light pollution. Or rather… the lack of it. If you've never lived in Tucson, you might not know this: much of the city — especially the desert communities — is intentionally dark. No streetlights. Limited exterior lighting. Strict rules designed to protect the night sky. Tucson is one of the great stargazing cities in the world, home to observatories, astronomers, and people who truly treasure the stars. When Karen and I moved there from Minnesota, one of the first things we noticed was how dark it was at night. At first, we thought something was broken. Nope. It was by design. And once we adjusted, we fell in love with it. Dark skies. Brilliant stars. Quiet nights. Space to breathe. But here's the inconvenient part. Darkness, while beautiful and good for the soul, can also hide things. It can obscure danger. And in scattered desert neighborhoods — where homes are tucked into the landscape and security lights are rare — it raises hard questions about safety, vulnerability, and unintended consequences. That tension is what this episode explores. I share stories from our years in the desert: walking at night with a flashlight because you had to, being stopped by security if you didn't have one, learning to live with coyotes, javelinas, bobcats, and yes, the occasional mountain lion triggering motion lights. I talk about the peace of sitting under the stars with no music, no noise, just silence — and how much I miss that. And then I zoom out. Because this isn't really just about Tucson. It's about the balance we all have to strike between clarity and safety, beauty and realism, solitude and responsibility. It's about knowing when darkness is restorative — and when it might be hiding something we need to pay attention to. Even Jesus, we're told, regularly withdrew from the noise, the crowds, and the chaos to find strength in quiet places. But the Gospels also remind us that darkness isn't neutral. Every place — even the most beautiful — carries the full range of human nature. This episode isn't alarmist. It's reflective. It's honest. And yes, a little inconvenient. I close the program with a reminder that ideas matter — because ideas start things. Movements. Conversations. Changes. And if you have an inconvenient, interesting, or maybe even inspiring idea, I'd love to hear it. We're always looking for thoughtful guests, bold voices, and people who want to make things move instead of just making noise. You can reach me anytime at stan@witradio.net [stan@witradio.net]. And if you're curious about learning how to use radio, podcasting, or video to tell your story — to build a business, a message, or a meaningful presence — that's part of what I do too. After more than four decades behind the microphone, I'm still convinced this is one of the most powerful tools for good if it's used well. So step into the conversation. Turn down the noise. And once in a while… don't be afraid of the dark — just be wise about it. Blessings to you, and thanks for listening. — Stan

Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work

Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran broadcaster and business performance coach Stan Hustad, the program challenges listeners to rethink success, work, and contribution in an age where technology increasingly shapes the marketplace. Rather than offering simplistic answers, the episode invites careful reflection. Jesus built his mission without exploiting supernatural shortcuts. He worked within human limits, relied on relationships, gathered people, developed leaders, and focused relentlessly on purpose. His approach resembles an entrepreneurial model grounded in wisdom, restraint, and human dignity. The episode acknowledges both the promise and peril of AI. Used wisely, it can enhance creativity and productivity. Used recklessly, it can erode meaning, displace workers, and magnify harm. If Jesus were here today, the program suggests, He would not reject AI out of fear nor embrace it uncritically. He would study it carefully, seek wise counsel, and ask whether it contributes to human flourishing. Above all, He would pray. The episode reminds listeners that meaningful work is deeply human — craftsmanship, service, risk, and responsibility. Entrepreneurs are challenged to examine whether their businesses truly help people flourish or merely function as rackets. In an era of rapid change, The Jesus Entrepreneur Experience offers realism, wisdom, and hope by reminding us that the most important questions are still worth asking. This is an AI based quick summary that the video program that I did that goes into far more details about Jesus and the AI and if you'd like to watch that program just click the link below. https://youtu.be/f-ghCLyteVU [https://youtu.be/f-ghCLyteVU]

Seven Words to Think About During the Storm

The storm is coming. You can feel it—not just outside, but everywhere. Schools closing. Churches canceling. Flights disappearing from the board like magic tricks gone wrong. We're all being gently (or not so gently) told: stay home, stay put, stay warm. Which is exactly what I'm doing—sitting in my little radio studio, which also happens to be a television studio, a video studio, and a worldwide broadcasting station. No tower. No transmitter building. No million-dollar equipment. Just a good microphone, a decent camera, an internet connection, and a lifetime spent loving radio. I started in the kind of radio that had mystery and majesty—big towers, humming transmitters, and studios that felt like sacred ground. There was romance in it. There still is. Old radio guys even swap pictures of their favorite towers now, like proud grandparents showing photos of the grandkids. Guilty as charged. But radio has changed. And in some wonderful ways, it's come home. Now, during a snowstorm, you can sit in your own house and be on the radio. You can speak to the world from a spare bedroom, a basement, or a corner of the living room—just like I'm doing right now. And that matters, because a lot of people have something to say, something to sing, something to teach, or some wisdom worth sharing. They just needed permission and a microphone. Which brings me to the storm—and the pause it gives us. When weather forces us to slow down, it also gives us space to think. To read. To pray. To wonder a little about the life we're living… and the life we still want to live. I've made a commitment that 2026 is going to matter. I want it to be significant—for my family, my community, and the people kind enough to listen in on my life and work. And as I was sitting here waiting for the storm, seven simple words came to mind. Not fancy words. Not complicated words. Just honest ones. Here they are. Don't rush past them. Let each one ask you a question. Better. What, exactly, do you want to be better at this year? Beautiful. What do you want more of that brings beauty into your life—or that you bring into the world? Bright. Not smarter—brighter. More alive. More visible. More you. Bolder. Where have you been playing it safe when you know you're meant to step forward? Braver. What fear are you finally ready to face? Richer. Yes, maybe financially—but also richer in relationships, meaning, gratitude, and joy. Smarter… and Wiser. Not the same thing. Smarter fills your head. Wiser shapes your life. And then there's the one underneath them all: Matter. We all want to matter. We were made for meaning. We were designed to make a difference. That's not ego—that's wiring. So while the snow falls and the world quiets down a bit, maybe these seven words are worth sitting with. Let your mind talk to your heart. Let your heart speak to your future. As I often ask: Are you living the life you want—or just the life you've got? Storms have a way of clarifying things. Stay safe. Stay warm. Comfort one another. And maybe—even in the middle of the storm—find a little comfort and joy. All the best and blessings, Stan Things to Remember - Storms slow us down so reflection can catch up - You don't need a tower to have a voice - Meaning often shows up in simple words Things to Share - The seven words that resonated most with you - This question: Which one am I ignoring? - The idea that 2026 is still wide open Things to Take Note Of (and Act On) - Write the seven words down - Circle the one that scares you a little - Take one small step toward it—after the storm Snow days are good for productivity too. ❄️🎙️

If Jesus were in the IDF today... What kind of soldier or man do you think he would be?

In a culture crowded with slogans, outrage, and instant opinions, a recent radio program in The Jesus Entrepreneur Experience does something surprisingly rare: it asks people to stop, imagine, and think. The program poses a single, provocative question—not to shock or inflame, but to awaken reflection: If Jesus were here today—now, in our time and place—and if He were a young man living in Israel, what kind of man would He be if required to serve in the Israeli Defense Forces? The result is a thoughtful, TED-Talk-length exploration that bridges history, faith, entrepreneurship, and the human condition—without preaching, ranting, or political positioning. Making Jesus Real—Not Distant At the heart of the program is a simple but profound concern: Jesus is real, but too often He feels unreal to modern people. For many, Jesus exists only in stained glass, ancient texts, or distant history—long ago, in a far-away land. The broadcast challenges that distance by re-anchoring Jesus in real life: born into political oppression, raised in an occupied land, a refugee as a child, a working tradesman and small-business owner, and a man without elite credentials, yet deeply competent and respected. Rather than asking the worn question "What would Jesus do?", the program reframes it in a more personal and practical way: What would Jesus do if He were you? The Thought Experiment: Jesus and the IDF In modern Israel, military service is not hypothetical. It is a reality of citizenship and survival. If Jesus were living there today as a young man, He would almost certainly be required to serve. The broadcast carefully avoids spectacle or sensationalism. There are no images of Jesus firing weapons or raging in battle. Instead, listeners are invited to imagine Him as calm, centered, and courageous—fully human, facing fear and duty. The question is not what position He would take, but what kind of man He would be. Character Over Certainty Rather than offering conclusions, the program offers mirrors. By refusing to answer the question for the audience, the program creates space for honest self-examination. The Entrepreneurial Connection Jesus spent nearly two decades as a working tradesman before beginning His public ministry. In modern terms, He lived most of His life as a small-business owner—serving clients, mastering skills, managing work, and earning trust. From this perspective, the term Jesus Entrepreneur is not irreverent—it is illuminating. Things to Remember - Jesus was fully real—historically, socially, economically. - Character is revealed under pressure. Things Worth Sharing - Thoughtful questions invite deeper conversations than fixed positions. - Understanding people is the foundation of influence. Things to Take Note Of and Act On - Examine what your assumptions say about you. - Practice leading with conscience, not just competence. Closing Challenge If Jesus were here today—walking our streets, facing our pressures—what kind of man would He be? And what kind of person are you becoming? For more information about The Jesus Entrepreneur Experience or working with Stan Hustad, reach out and continue the conversation.