Dealing with Organic Search Traffic Declines

What Your SEO Strategy Needs in 2022

We sit down with Wayne Cichanski, Vice President of Search & Site Experience at iQuanti to talk about how to adapt your SEO strategy for 2022 and beyond.  Wayne talks about how to discover SEO opportunities by evaluating your existing and new search volumes and understanding relevancy and authority gaps. He explains how data science can help SEOs in eliminating emotional decisions (and why it is critical to do so). The conversation then pivots to tips to developing a strong content strategy and the SEO metrics that you really need to track to help assess if you are moving the needle on SEO.

Dealing with Organic Search Traffic Declines

iQuanti Vice President of Search and Site Experience Wayne Cichanski breaks down the three SEO elements involved in identifying what's causing organic search traffic declines and how to combat those issues. Hint: It's usually a combination of all three (rank distribution, search volume and CTR).  Later in the show, Wayne gets into the "wildcard" element of schema and how that can affect traffic and how consumer intents have shifted during the COVID-19 pandemic. Wrapping it all up, Cichanski discusses Google's recent page experience update and its implications for SEO marketers.