Is Anything Real?

Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media)

22 min · 27. maj 2026
episode Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media) cover

Description

Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls. In this episode, Brooke Sellas [https://www.linkedin.com/in/brookebsellas/] (B Squared Media [https://bsquared.media/]) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth. We dig into: * Why “marketing” fails when leadership isn’t listening * Where the real customer data lives (and why most teams miss it) * How to translate customer language into messaging that converts * The leadership discipline that builds trust and revenue Featuring: Brooke B. Sellas LinkedIn: https://www.linkedin.com/in/brookebsellas/ [https://www.linkedin.com/in/brookebsellas/] Website: https://bsquared.media/ [https://bsquared.media/] Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min [https://calendly.com/adamwbarney/foundation-call-20min]

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episode Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media) artwork

Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media)

Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls. In this episode, Brooke Sellas [https://www.linkedin.com/in/brookebsellas/] (B Squared Media [https://bsquared.media/]) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth. We dig into: * Why “marketing” fails when leadership isn’t listening * Where the real customer data lives (and why most teams miss it) * How to translate customer language into messaging that converts * The leadership discipline that builds trust and revenue Featuring: Brooke B. Sellas LinkedIn: https://www.linkedin.com/in/brookebsellas/ [https://www.linkedin.com/in/brookebsellas/] Website: https://bsquared.media/ [https://bsquared.media/] Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min [https://calendly.com/adamwbarney/foundation-call-20min]

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