That's Not Marketing Babe

The Algorithm Is The New Critic

In this episode, Denayja and Samira explore the evolving landscape of opinions in the digital age, discussing the influence of algorithms on personal style and critical thought. They delve into the role of Vogue as a potential leader in shaping opinions outside of algorithmic constraints, the importance of critics in society, and the generational perspectives on work culture. The conversation also touches on the impact of reality TV and media on public perception, culminating in a preview of exciting new television shows for the fall season.

How FIFA F-d Up On Club World Cup

AMALIA- Show InfoIn this episode, Samira breaks down the FIFA Club World Cup fiasco. How a lack of community driven marketing, messy strategy and messier execution led to a futbol fail. From there, Denayja and Samira break down how Amalia would have done it differently. Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu Summarize this table    In this episode, Samira breaks down the FIFA Club World Cup fiasco. How a lack of community driven marketing, messy strategy and messier execution led to a futbol fail. From there, Denayja and Samira break down how Amalia would have done it differently. Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu Turn on screen reader support [https://docs.google.com/spreadsheets/d/1PZsnlwwJz-zKn64UDEFUWQhCVIGySi6rtCNUzNjazFE/edit?gid=856854249#]To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash

Has Hollywood Really Left LA? Pt. 1 Unpacking the LA Exodus

In this episode Samira and Denayja discuss the film, TV & commercial production industry’s shift away from LA to other cities/states. Will it actually happen? What does it mean for LA residents? What will it take to keep filming in LA? Plus, Complaints Department: Debating the merits (or lack thereof) of And Just Like That. Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu [https://substack.com/@itmeanstowork?utm_source=user-menu]

Marketing’s Overcorrection Problem, Labubumania and Finding Balance

In this episode Samira and Denayja discuss overcorrection - in our work, in our culture and in our lives. From the end of retail to the resurgence of malls. From “events are dead” to “we’re doubling down on live experiences”. As we are in what feels like a constant battle between one extreme and the other, what does it mean to find balance in the way we do marketing? TOPICS DISCUSSED -The overuse of data in Marketing -We’re in on Sabrina Carpenter’s bit…..are you? -The Materialists and the return of romance -Complaints Department: Labubumania Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu [https://substack.com/@itmeanstowork?utm_source=user-menu]

That's Not Marketing Babe

In this episode, Samira and Denayja discuss what is and more importantly, what isn't good marketing in 2025. How each piece works to fit together to solve a neverending puzzle that makes the difference between a successful business strategy and a failing one. They also debate who decides strategy; what roles does each member of the C-suite play and who is ultimately responsible.