Jeremy on Marketing Podcast
Why Old CRM Automations Are Dying (And What's Replacing Them) Most PT clinics already have automations running. A patient fills out a form. A templated text goes out 60 seconds later. Then another one three days later. Then another. That worked a few years ago. But in 2026, Jeremy believes those old automations are starting to hurt clinics more than help them. π Episode Topics * Why traditional CRM automations are becoming outdated * The difference between email automation and SMS automation * Why AI conversations outperform date-based triggers * The highest ROI AI workflow for clinics right now π§ The Problem with Old Automations Traditional CRM systems are built around: * Date triggers * Time delays * Templated messages That means: * Every lead gets the same text * Every patient gets the same follow-up * Every lost lead gets the same reactivation attempt And while that solved a scaling problem years ago, it no longer feels personal. Especially with text messaging. π± Why SMS Is Different Email is expected to feel automated. Text messaging is not. When a patient receives a templated text, they immediately recognize it. That hurts trust and lowers conversion. Jeremy admits he actually avoided automated SMS for years because it felt too robotic. βοΈ What Changed: AI Conversations AI can now respond conversationally instead of following rigid time-based rules. That means: * Different leads get different follow-ups * AI can respond based on context * Conversations feel natural instead of scripted Example: * A lead checking insurance gets one conversation * A lead who ghosted gets another * A patient who already had an eval gets something completely different That level of personalization dramatically improves reactivation and booking rates. π The Highest ROI AI Workflow Right Now Jeremy says the best place to start is simple: AI follow-up for new leads. Most clinics already generate form fills from: * Google Ads * Meta Ads * Their website But many of those leads never actually book a discovery call. AI closes that gap by: * Following up instantly * Answering questions * Guiding leads toward booking Even small increases in booked calls create massive ROI. π The Big Takeaway Traditional automations solved an old problem. But conversational AI is the next evolution. The clinics adopting it now will: * Convert more leads * Reactivate more patients * Improve review generation * Create a more premium experience And within the next few years, Jeremy believes this will become standard across the industry. π Want a Free AI Audit? Patch is offering free AI audits for clinic owners. You'll get: * A breakdown of your current systems * What automations should stay * What should be upgraded to AI * Where you can improve conversions immediately π Get your free AI audit [https://thepatchsystem.com/ai]
85 episodes
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