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WHAT DOES IT TAKE TO BUILD A $100 MILLION BEAUTY BRAND FROM A SINGLE BAR OF GOAT MILK SOAP ON A FARM IN UPSTATE NEW YORK? IN THIS SPECIAL PRIDE MONTH EPISODE, JIM FIELDING SITS DOWN WITH BOTH HALVES OF THE DUO BEHIND BEEKMAN 1802, BRENT RIDGE AND JOSH KILMER-PURCELL, FOR ONE OF THE MOST HONEST, JOYFUL AND WIDE-RANGING CONVERSATIONS THE SHOW HAS EVER HAD. From the 51% rule that saved their business partnership to the psychology of why LGBTQ people are wired for creativity, from winning the Amazing Race to the real difference between kindness and niceness, Brent and Josh bring equal parts wisdom, warmth and wit to every topic Jim puts in front of them. In This Episode: * How Beekman 1802 grew from goat milk soap wrapped by neighbors to a major beauty brand sold at Ulta * The 51% rule: the surprisingly simple system that ended years of business disagreements between partners * Why "being nice is a deferred payment plan" and kindness always costs you something upfront * The theory that LGBTQ creativity is really just lifelong problem solving, and why that's a superpower * How winning the Amazing Race came down to one rule: no cheerleading, no fighting, just focus * The unexpected phone call from a CBS executive at a cookbook signing that started it all * Why Brent and Josh believe the business may have actually saved their relationship * What it feels like to be a visible gay couple in the South right now and why just going to dinner is an act of activism * The "boys" problem: why even running a $100M company, language still has the power to diminish * How to use your privilege well, especially during Pride season when the community needs its elders most * What cocktail o'clock taught them about protecting their relationship from their business Timestamps: 00:00 – Welcome back, Brent. And introducing Josh 01:03 – Did the vision for Beekman 1802 ever match the reality? 02:53 – Starting with kindness: "How can we lift as many people as possible?" 06:01 – Do Brent and Josh ever disagree? (Oh, yes.) 08:40 – The 51% rule: how to make decisions as equal partners 10:11 – Why LGBT couple founders may be more successful than straight ones 13:30 – Creativity is problem solving: the LGBTQ superpower 20:09 – 80 employees, Ulta stores and what Beekman looks for in talent 23:34 – "The ultimate act of kindness is transparency" 25:31 – Kind vs. nice: why they are not the same thing 26:46 – "Being kind has an immediate cost. Nice is a deferred payment plan." 29:18 – Josh on the Amazing Race: "It was the hardest thing I've ever done." 30:16 – Why their age and Gen X doubt actually helped them win 35:16 – "The middle-aged gay couple never wins. Our job is to be everyone's friend and gracefully exit." 37:21 – Did the show Hacks owe them royalties? (The goat milking episode) 39:32 – Inside a week at the farm: cocktail o'clock and how they protect their relationship 41:08 – "The business may have saved our relationship." 44:18 – A gay Shark Tank? Jim pitches a TV idea live on air 46:47 – "What do the boys think?" Why that phrase still stings at $100M 51:46 – Safe spaces, moving to Atlanta and what it means to turn your gaydar back on 57:33 – What Jim, Brent and Josh believe it means to be elders in the community right now Mentioned in This Episode: * Beekman 1802 (beekman1802.com) * Beekman 1802 Almanac (their book) * The Amazing Race, CBS * The Fabulous Beekman Boys (Planet Green reality series) * Hacks (HBO Max) * Schitt's Creek * QVC / HSN Connect with Brent Ridge & Josh Kilmer-Purcell: Website: beekman1802.com Instagram: @beekman1802 Instagram: @josh.kilmer.purcell ✨ Follow Jim Fielding & Ask For An Answer: 💼 Instagram: Instagram: https://instagram.com/hijimfielding/ 🌐 Podcast: Ask For An Answer Website: hijimfielding.com [http://hijimfielding.com/] #BeekmanBoys #Beekman1802 #BrentRidge #JoshKilmerPurcell #LGBTQEntrepreneurs #Pride2026 #PrideMonth #GayOwned #SmallBusiness #Entrepreneurship #AmazingRace #Kindness #AskForAnAnswer #JimFielding #LGBTQBusiness #BeautyBrand #GayCouple #QueerJoy
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