Jimmy's Jobs of the Future
Lord Matthew Elliott on Vote Leave, Modern Campaigning, AI Microtargeting, and the Jobs Foundation Jimmy interviews Lord Matthew Elliott, former Vote Leave CEO and author of “Ten Years On,” about building and running political campaigns, recruiting and developing talent, and measuring success through objectives, media impact, and interim targets. Elliott contrasts traditional campaigning with today’s faster, noisier, social-driven landscape, describing Vote Leave’s use of polling, fundraising, Facebook/Google ads, and the iconic bus tour with Boris Johnson, plus the operational roles behind it. He discusses how AI and data-driven microtargeting, especially in the US, could reshape elections, and predicts more short-lived single-issue campaigns. Elliott reflects on Brexit’s effects, arguing the UK avoided “Project Fear” outcomes and has performed comparatively well versus some European economies. He also shares his adult autism diagnosis, links it to his focus and work, highlights low autistic employment rates, and outlines the Jobs Foundation’s mission to promote business-led jobs, training, and pro-growth policy. Chapters: 00:00 Brexit Ten Years On 01:14 Meet Matthew Elliott 02:43 Building Campaign Teams 04:40 Recruiting Early Talent 07:50 Developing Spokespeople 09:22 Measuring Campaign Success 11:12 Modern Campaign Playbook 13:23 Cutting Through Noise 15:44 Brexit Campaign Today 18:11 The Iconic Bus Strategy 20:08 Behind the Bus Operation 23:34 AI and Microtargeting 27:31 Winning Swing Voters 31:33 Why Brexit Hit Hard 34:37 Culture Replaces Class 35:45 Why Culture Wars Rise 37:28 Short Term Politics Trap 40:50 Running Government vs Campaigning 43:05 Future of Campaigning 44:29 Autism Diagnosis Story 48:53 Autism and Employment Gap 51:58 After Vote Leave Fallout 54:56 Building Jobs Foundation Coalitions 58:18 NEETs AI and Flexibility 01:00:51 Brexit Reassessment Debate 01:04:13 Regulators Planning and Growth 01:07:10 Coalition Building Skillset 01:08:36 Closing Thanks ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: hello@jobsofthefuture.co Check out our clips channel here! ⬇️ https://www.youtube.com/@JimmysJobsClips Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]
266 episodes
Comments
0Be the first to comment
Sign up now and become a member of the Jimmy's Jobs of the Future community!