Social Media Engagement – Which Platforms Perform Best?

Social Media Engagement – Which Platforms Perform Best?

Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] Stop shouting into the wrong room. In 2026, chasing follower counts is a vanity trap that’s quietly draining your marketing budget. Hosted by ROI-driven strategist Clive Roach and produced in the Just Add Social studio, Just Add Social is the podcast that strips away the algorithm hype to hand you the exact, data-backed frameworks that turn social activity into measurable pipeline impact. Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 8  - Advanced - Expert-level knowledge of social media marketing, capable of innovation and optimization of campaign strategy and tactics. The Quick Win: Stop trying to be everywhere.  We dissect the fresh Emplifi 2026 Benchmark Report alongside Clive’s latest platform analysis to show you exactly which two platforms are worth your creative energy this quarter, and how to build a high-converting vertical video system without a Hollywood budget. Here is the Emplifi link referred to in this podcast: https://emplifi.io/resources/social-media-benchmarks/ | Clive Roach web site  [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |

How AI Can Bring Lost Places Back to Life (Podcasthon 2026)

Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist. But this goes far beyond one school. This is a glimpse into a new creative frontier where AI can reconstruct the past, trigger emotion, and reconnect people with places they thought were gone forever. If you’re curious about what AI can really do, and how you can start experimenting yourself, this episode will give you both inspiration and practical direction. This episode is being published as part of Podcasthon2026 (#Podcasthon) and my chosen charity is ADHD Aware! Finally I also list my "Just Add Social" actionable Key Takeaway for you to get going with your own project.   The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights.  | Clive Roach web site  [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |

5 low cost ways to do social media listening

Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] You’re a digital marketer or in communications, so let me challenge you: If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar. Because right now, your audience is telling you exactly what they want… in comments, complaints, questions, and competitor threads. And if you’re not hearing it, someone else is. I have seen it all before.  You do not need a big budget or a data team to listen. I reviewed 5 low-cost ways to do social media listening, ideal for people with zero analyst experience, so you can spot patterns, catch trends early, and turn real conversations into smarter content and campaigns. Finally I list my "Just Add Social" actionable key takeaways in the form of a challenge to start using any of these 5 low cost tools mentioned in this podcast.  The Social Savvy scale of this podcast is level 1: Beginner /Novice. Entry-level understanding, basic concepts, minimal experience of social media is all that is needed to enable you to start using one of these tools due to the podcast insights.  Here are the interesting links referred to in this podcast: Blog: https://cliveroachblog.com/5_low_cost_ways_to_do_social_media_listening/ Social Searcher: https://www.social-searcher.com/ Google Alerts: https://www.google.com/alerts Mentionlytics: https://www.mentionlytics.com/ Talkwater Alerts: https://www.talkwalker.com/alerts Awario: https://awario.com/ | Clive Roach web site  [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |

Social Media Jail Podcast

Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] 🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. You’ll learn:  - How to swap likes for leads (and qualified ones at that)  - What data-driven attribution and modeled conversions actually mean  - Ways to connect GA4 + CRM to report revenue, not vibes  - How to stay ethical with AI: provenance, policies, and disclosures  - The vanity-metric myths that get teams “sentenced” every quarter Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins. Finally I list my "Just Add Social" actionable Key Takeaways. The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing. | Clive Roach web site  [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |

Jet2 holiday - A viral Social Trend

Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] 🎶 “Nothing beats a Jet2 holiday!” Heard this lately? It’s not just a jingle. It’s become a full-blown social trend. 💼 Brands, take note: 🔹 Easy to use audio 🔹 Positive vibes 🔹 Real people, real joy The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound? In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2’s brand in social media? Finally I list my "Just Add Social" actionable Key Takeaways centred around how brands should respond to unexpected trending brand mentions. The podcast Social Savvy scale is level 6: "Competent" - So advanced handling of routine social media marketing tasks is seen as useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics. | Clive Roach web site  [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |