Use Failure

The Day Search Engine Changed Forever

In this episode, we are talking about the day search changed forever. Not someday in the future. It already happened and most businesses have no idea. If you have been wondering why your Google Analytics traffic is dropping even though people still seem to know about you, what is actually replacing the old search click website visit pattern, or whether your business is one of the 80% that is about to feel this or the 20% that already gets it, this episode is for you. We are getting into the adoption curves that prove this shift is happening faster than Google or Facebook ever did, a real washing machine story that shows exactly how people are using AI instead of clicking links, and how Deb turned her own family farm into a live case study for what to do about it. Real data, real examples, and the early adopter advantage that is still wide open right now. The hustle is real. Let's just get to work. Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ⏱ TIMESTAMPS 0:00 Welcome & Let's Just Get to Work 0:30 The Card Catalog, Mystic Connecticut and the Blue Whale Essay 2:23 What Business Owners Are Actually Losing in This Shift 4:49 Google vs Facebook Adoption Curves. The Pattern Repeats Itself. 6:18 Reality Hits. Why LLM Adoption Looks Nothing Like Google's Did. 9:45 80% of New Clients Say Sales Are Dropping. Here Is Why. 9:58 The Washing Machine Story. Google Gave Links. ChatGPT Gave Answers. 11:38 Deb's Farm Became Her Own Live Case Study. Here Is What Changed. 13:25 You Cannot Rank on AI Search. Anyone Who Says Otherwise Is Lying. 14:08 The Early Adopter Advantage. YouTube, Facebook, TikTok. Be First This Time. ???? ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about getting rid of the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. With great focus on the shift of AI search, marketing and communications, Deb brings her extensive business experience, faith, and a heck of a lot of hustle to talk about the topics that impact you the most. With her family in tow, and five businesses in operation, Deb wants to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work. #AISearch #SearchEngineChanged #GEO #GenerativeEngineOptimization #ChatGPT #AIMarketing #SmallBusinessMarketing #GoogleAnalytics #DigitalMarketing2026 #AIVisibility #ShowUpOnChatGPT #EarlyAdopter #JustGetToWork #DebColitas #FocusPointCommunications #FractionalCMO #BusinessPodcast #MarketingPodcast #WomenInBusiness #Entrepreneur #SmallBusiness #MarketingStrategy #BusinessGrowth #AIForBusiness #MarketingTips

The Rise of Answer Engine

In this episode, we are breaking down one of the most important shifts in marketing right now. AI is not a search engine. It is an answer engine. And that changes everything about how your business needs to show up online. If you have been wondering why Google feels different, why your website traffic is dropping, or why some businesses seem to just appear in AI responses while others disappear completely, this episode gives you the real explanation without the tech overwhelm. We are getting into what large language models actually are, why they summarize instead of rank, and what your business needs to do right now to be understood by AI and not just found by it. Deb keeps it real, keeps it simple, and keeps it actionable. The hustle is real. Let's just get to work. Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!

How AI Search Is Changing Everything for Your Business

In this episode, we're talking about one of the biggest shifts happening right now in marketing the move from keywords to conversations in AI search. If you've been wondering why your website traffic is changing, why ranking on Google feels different, or what your business actually needs to do to show up in ChatGPT, Gemini, and Claude this is the episode for you. We're getting into how search behavior has completely changed, what AI is really looking for when it recommends a business, and why your marketing needs to work as an ecosystem not just a checklist. Plus real examples of what you can do TODAY to start building authority and visibility in AI search. The hustle is real. Let's just get to work. Episode 10 PDF Worksheet FREE Download: https://l1nq.com/jgtwep10 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ⏱ TIMESTAMPS [0:00] – Welcome & Let's Just Get to Work [1:24] – From "I Need a Strawberry" to "Create Me a Strawberry" The Search Shift Is Real [4:06] – Who the Heck Decides Who's a Certified Expert Online? [5:05] – What You Sell vs. What Your Product Actually Is — Do This Exercise [6:26] – "I Own a Car Fix-It Shop. What the Heck Do I Do Differently?" [8:20] – Your Website Looks Like a Craigslist Ad. Let's Fix That. [9:19] – How a Corn Maze Became a Giant Billboard (Crayola, Dorney Park & More) [11:11] – The Consistency Factor, My Friends Exhausting, But Worth It ???? What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!

AI is Not Your Child's Friend

Welcome to Episode 9 of the Just Get to Work with Deb Colitas. Let’s be real about AI, because while it’s powerful and helpful, it’s not your child’s friend. In this episode, we’re talking about the role AI is starting to play in our kids’ lives, what they’re actually using it for, and why it’s important for parents to stay aware and involved. This isn’t about fear, it’s about understanding. We’ll also get into how to guide your kids to use AI the right way, without becoming too dependent on it, and how to make sure it’s helping them learn instead of replacing their thinking. AI isn’t going away. The goal is to teach our kids how to use it with intention, not just rely on it. If you’ve been wondering how to handle AI in your home, this conversation will help you get clear and feel more confident navigating it. Episode 9 PDF Worksheet FREE Download: https://l1nq.com/jgtwep9 Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!

Use Failure

Welcome to Episode 8 of the Just Get to Work podcast with me, Deb Colitas! Let’s be real about failure, because no one really wants it, but everyone goes through it. In this episode, we’re shifting how you look at failure. Instead of seeing it as something that stops you, what if it’s actually the thing that moves you forward? We’ll talk about how to learn from it, grow from it, and use it to make better decisions next time. Failure doesn’t mean you’re off track. Most of the time, it means you’re actually trying. If you’ve been feeling stuck, discouraged, or second-guessing yourself after something didn’t work out, this conversation will help you reset and keep going with more clarity. Join me today for real talk about real failure and how to use it for the BEST success! Connect with me: info@focuspointcomm.com LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork What is Just Get to Work all about? Just Get to Work with Deb Colitas is about digging into all the distractions that keep us from being fully confident, creative, organized and motivated to jump into the world of being an entrepreneur. Deb has been through it all: two divorces but married to the same man, bankruptcy, children, faith, and a heck of a lot of hustle. With her family in tow, they currently have five businesses in operation and want to share how the BASIC need in all of us is to stop being pulled in non-productive directions while making excuses and Just Get to Work!