Why every brand needs a sonic identity with Josh Butt

Why human voice actors matter with Simon Kennedy

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Simon Kennedy, head of the Australian Association Of Voice Actors [https://aavavoices.org/], talks about his journey into voice acting, the challenges posed by AI technology, and the importance of human voice actors in the creative industry.  01:01 The Journey into Voice Acting 03:41 Transitioning from Radio to Voice Acting 06:01 The Impact of AI on Voice Acting 12:43 The Importance of Human Voice Actors 15:33 The Need for Regulation in AI 17:57 Advice for Aspiring Voice Actors See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Why every brand needs a sonic identity with Josh Butt

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Josh Butt is the chief audio officer at Ampel [https://www.ampel.com.au/]. He talks about the evolution of the radio industry and the importance of effective audio advertising. Josh discusses the challenges faced by radio advertising today, the significance of sonic branding, and how memorable jingles can create lasting connections with audiences. 00:29 Josh Butt's Journey in Media 01:57 The Evolution of Radio Advertising 04:18 The Importance of Sonic Branding 10:24 Creating Memorable Ads 14:11 The Need for Sonic Logos 17:55 Crafting Effective Audio Ads See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Curating conversations for impact with Fenella Kernebone

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Fenella Kernebone Head of Conference Programming at SXSW highlights the conferences diverse sessions, audience engagement, and the importance of networking and professional development. Fenella shares BTS of  the organisation of the event, the selection of speakers, and the significance of creating inclusive conversations that cater to various industries and interests. 00:30 Overview of SXSW Conference 01:50 Organizing the Conference 03:34 Audience Engagement and Reactions 05:28 The Importance of Diverse Conversations See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

The human element in marketing with Jamarr Mills

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Jamar Mills VP of planning at EssenceMediacom [https://www.essencemediacom.com/]and Chief Brand Officer at Emerald City Kickball [https://www.kickball.com.au/] talks about his role in marketing and community building. They discuss the importance of authenticity in marketing, especially with Gen Z, and how brands can navigate change by staying true to their purpose. 01:24 Transitioning from Media to Marketing 03:14 Emerald City Kickball 06:53 The Importance of Connection in Marketing 10:07 Understanding Gen Z and Authenticity 12:24 Brands Navigating Change: Purpose and Mission 15:15 AI as a Collaborative Tool See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Finding where you fit with Mahsa

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Mahsa shares her journey of self-discovery, career evolution, and leaving Iran. She reflects on her experiences at SXSW, discovering she had autism late in life, cultural background and her aspirations for the future.  01:52 Personal Reflections on Career and Identity 04:31 Career Journey and Professional Development 06:48 Cultural Background and Migration Experience 09:31 Experiences at SXSW 11:21 Embracing Change and Future Aspirations See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.