Lancashire Business Stories
Carolina De Almeida Kennedy discusses her path from working in a students’ union and a mental health charity to business ownership, including an earlier side business selling brownies. She began volunteering at puppy classes, was mentored into dog training, worked in the field for several years alongside a job, reduced to part-time in 2024, and launched her own full-time business, Chewing with River, in April 2025. She explains the brand name came from initially selling natural dog treats and her golden retriever, River. Carolina combines dog training with remote canine nutrition advice, emphasizing tailored guidance, the link between gut and brain, and skepticism about conflicting online advice. She describes ethical brand collaborations without commissions, common client issues (dog/human reactivity and high arousal), and her approach focusing on emotions and stress, not just obedience skills. She outlines current services, an Amazon training/nutrition journal, plans for downloadable resources and an online membership, more talks/workshops (including with a vet clinic), and the need to build a business beyond trading time for money, highlighting mindset, networking, and openness to feedback. 00:00 Welcome and Setup 00:28 Early Career Background 01:29 First Business Baking 02:14 Volunteering Into Dogs 03:30 Mentorship to Trainer 04:35 Chewing With River Name 05:18 Nutrition and Training Niche 06:54 Nutrition Myths and Diets 09:00 Practical Feeding Choices 10:50 Ethical Brand Partnerships 13:04 Training Humans First 15:03 Common Behavior Challenges 17:21 Skills Versus Emotions 19:37 Services and Offers 20:24 Journal Book Idea 21:47 Scaling Beyond Time 24:25 Mentors and Community 27:45 Business Skills Matter 31:37 Online Membership Plans 33:19 Workshops and Confidence 35:40 Mindset and Self Talk 39:35 Advice for Entrepreneurs 42:57 Where to Find Her LINKS Website: https://www.chewingwithriver.com/ [https://www.chewingwithriver.com/] Follow Carolina and River on Instagram: @chewingwithriver LinkedIn: https://www.linkedin.com/in/carolina-de-almeida-kennedy-19893b9a/ [https://www.linkedin.com/in/carolina-de-almeida-kennedy-19893b9a/] Email: hello@chewingwithriver.com [hello@chewingwithriver.com] WhatsApp: 07400 293288 ActionCOACH: https://business.actioncoach.co.uk/coaches/bolton [https://business.actioncoach.co.uk/coaches/bolton] Paul Limb: https://www.linkedin.com/in/paul-limb/ [https://www.linkedin.com/in/paul-limb/]
14 episodes
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