Lancashire Business Stories
Liam Mulligan: From Fish & Chips to Bridal Studio and a Booking.com for Bridal Liam Mulligan shares his entrepreneurial journey, starting at 18 buying and running a fish and chip shop for four years before selling at 22. He moved into finance, building a mortgage brokerage through qualifications and bank accreditations, surviving the 2008 crash, and later selling the client book around age 33; he also briefly ran an estate agency and appeared on Homes Under the Hammer. After experimenting with credit card machine brokering, networking (including BNI) led him into commercial finance and franchise work, though he now networks mainly to stay connected locally. He and his wife Melissa, a solicitor he met through networking, opened Feathers & Florence bridal studio (appointments mainly weekends) alongside a coffee shop, using Instagram ads, venues, showcases, and supplier collaborations. He discusses sales mindset, conversion, tracking numbers, niching, mentorship, and building a new bridal comparison-and-booking platform launching soon while raising £420,000 for marketing under SEIS. 00:00 Meet Liam Mulligan 01:33 First Business at 18 04:20 Lessons Running a Chippy 05:38 Mortgage Brokerage Journey 06:57 2008 Crash and Selling Up 10:27 Networking Changes Everything 12:30 Starting the Bridal Studio 16:26 Sales Mindset and Pipeline 22:52 Feathers in Florence Model 26:48 Booking Platform for Brides 30:53 Raising Investment SCIS 33:12 Leads and Networking Today 33:51 Rethinking Networking Goals 35:38 Choosing the Right Groups 37:15 Instagram Ads and ROI Tracking 38:49 Wedding Showcases and Venues 41:31 Partnerships and Content Collabs 43:51 Mentors for Young Entrepreneurs 38:45 Niche Marketing in Uncertain Times 55:31 Diversifying Beyond Instagram 01:01:11 Books, Links, and Wrap-Up PODCAST LINKS Facebook: https://www.facebook.com/feathersandflorence/ [https://www.facebook.com/feathersandflorence/] Instagram: https://www.instagram.com/feathersandflorence/ [https://www.instagram.com/feathersandflorence/] Liam’s LinkedIn: https://www.linkedin.com/in/liam-mulligan/ [https://www.linkedin.com/in/liam-mulligan/] Company LinkedIn: https://www.linkedin.com/company/feathers-florence/ [https://www.linkedin.com/company/feathers-florence/ ] Website: https://feathersandflorence.co.uk/ [https://feathersandflorence.co.uk/] ActionCOACH Bolton: https://business.actioncoach.co.uk/coaches/bolton [https://business.actioncoach.co.uk/coaches/bolton] ActionCOACH Bolton Events: https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592 [https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592] Paul’s LinkedIn Profile: https://www.linkedin.com/in/paul-limb/ [https://www.linkedin.com/in/paul-limb/] Do you want to increase the value of your business asset? Take the ValueBuilder Assessment now to score the 8 key drivers of value in your business and get your free report: https://score.valuebuildersystem.com/actioncoach-bolton/paul-limb [https://score.valuebuildersystem.com/actioncoach-bolton/paul-limb]
19 episodes
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