Legacy Leadership Podcast

Winning With People: Focusing on Others (Part 2)

25 min · 23. juni 2026
episode Winning With People: Focusing on Others (Part 2) cover

Description

Fundraising isn't about convincing people to support your mission—it's about learning how to genuinely connect with people. In Part 2 of this series on Winning With People by John Maxwell, we explore the "Connection Question": Are we willing to focus on others? We'll discuss: ✅ The Big Picture Principle ✅ The Exchange Principle ✅ The Learning Principle ✅ The Charisma Principle ✅ The Number 10 Principle ✅ The Confrontation Principle Along the way, I share personal stories and practical applications for building stronger donor relationships, connecting with people authentically, and becoming a better fundraiser by becoming a better listener. Because fundraising is all about relationships—and relationships begin by focusing on others.

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11 episodes

episode Winning With People: Focusing on Others (Part 2) artwork

Winning With People: Focusing on Others (Part 2)

Fundraising isn't about convincing people to support your mission—it's about learning how to genuinely connect with people. In Part 2 of this series on Winning With People by John Maxwell, we explore the "Connection Question": Are we willing to focus on others? We'll discuss: ✅ The Big Picture Principle ✅ The Exchange Principle ✅ The Learning Principle ✅ The Charisma Principle ✅ The Number 10 Principle ✅ The Confrontation Principle Along the way, I share personal stories and practical applications for building stronger donor relationships, connecting with people authentically, and becoming a better fundraiser by becoming a better listener. Because fundraising is all about relationships—and relationships begin by focusing on others.

23. juni 202625 min
episode Mindshare and Marketing: Why People Can't Support What They Don't Remember artwork

Mindshare and Marketing: Why People Can't Support What They Don't Remember

Many nonprofit leaders struggle with marketing because it feels manipulative or sales-focused. But what if marketing is really about helping the right people connect with the mission they already care about? In this episode, I unpack the concepts of marketing, perception, branding, demographics, and mindshare—and how each one impacts fundraising.  You'll learn: ✅ Why people can't support what they don't remember ✅ The difference between persuasion and manipulation ✅ How marketing shapes perception ✅ Why branding is more than a logo ✅ How to stay visible without sacrificing integrity If you want to build stronger donor relationships and increase support for your mission, this episode will help you rethink marketing through a fundraising lens.

9. juni 202626 min