Let’s Reboot the Future
Ben Peers, Creative Director, Designer and Videographer, believes that nothing ever really changes for the better without a little bit of shameless, idealistic creativity. He also believes that our fixation on metrics and the bottom line can stifle our ability to challenge the status quo and shame idealism out of us. He recalls the same trajectory in his own life: creativity that flourished in primary school, before that spark was stifled and shamed within the conformist walls of secondary school. That's why he created 'Good Eye [https://goodeye.world/about]', a safe space for idealism and a counterweight to the cynicism that stops us believing we can do things differently. As he says, "if we're discouraged from imagining a better future because it's too idealistic, then how on earth are we ever going to even achieve a fraction of that?" He shares how, through Good Eye, he is bringing together a community of creatives who want to use their talent to build a better world. He wants to awaken people to a possibility many of us lose sight of: that creativity is for more than selling things, it can help build the world we want to live in. More about Ben Peers: Ben Peers is a London-based Creative Director, Designer and Videographer. In 2025 he began developing Good Eye, a community for creatives who want to use their creativity for good. Read our blog 'On the Side of Nice: Ben Peers’s episode’ here. [https://www.rebootthefuture.org/news/on-the-side-of-nice-ben-peerss-episode] Subscribe for more stories and practical tools from Reboot the Future. www.rebootthefuture.org [https://www.rebootthefuture.org/]
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